Description
SWOT ANALYSIS OF BOOTS
Boots
Parent Company
Alliance Boots
Category
Pharmaceutical and beauty
Sector
Retail and Lifestyle
Tagline/ Slogan
Feel good
USP
Look and feel better than ever thought possible STP
Segment
Health and beauty conscious people
Upper middle class and middle class ,focus on Women and home Target Group maker
Positioning
Look and feel your best SWOT Analysis
1. Strong R&D force 2. Offering innovative products across a wide range 3. Many brands hold market leading position in UK 4. Low cost product as compared to competitors 5. Strong branding and marketing across the UK 6. Association between Walgreen and Boots has made a strong global Strength impact
1. They are not present globally Weakness 2. Dependence only on the UK market
Opportunity
1. Expanding into other countries from existing one(UK)
2. Tapping emerging economies for better global operations 3. Increasing the product portfolio and also having multi-brand options for customers
1. Low cast can be perceived to be low quality product in consumer mindset 2. Heavy regulatory cost 3. Strong competition from local and global brands in pharmaceutical industry Threats 4. Rivals copying protection marking system of Boots on cream Competition
1.Asda 2.Tesco 3.Sainsbury 4.Morrisons Competitors 5. Superdrug
doc_157809373.docx
SWOT ANALYSIS OF BOOTS
Boots
Parent Company
Alliance Boots
Category
Pharmaceutical and beauty
Sector
Retail and Lifestyle
Tagline/ Slogan
Feel good
USP
Look and feel better than ever thought possible STP
Segment
Health and beauty conscious people
Upper middle class and middle class ,focus on Women and home Target Group maker
Positioning
Look and feel your best SWOT Analysis
1. Strong R&D force 2. Offering innovative products across a wide range 3. Many brands hold market leading position in UK 4. Low cost product as compared to competitors 5. Strong branding and marketing across the UK 6. Association between Walgreen and Boots has made a strong global Strength impact
1. They are not present globally Weakness 2. Dependence only on the UK market
Opportunity
1. Expanding into other countries from existing one(UK)
2. Tapping emerging economies for better global operations 3. Increasing the product portfolio and also having multi-brand options for customers
1. Low cast can be perceived to be low quality product in consumer mindset 2. Heavy regulatory cost 3. Strong competition from local and global brands in pharmaceutical industry Threats 4. Rivals copying protection marking system of Boots on cream Competition
1.Asda 2.Tesco 3.Sainsbury 4.Morrisons Competitors 5. Superdrug
doc_157809373.docx