Description
SWOT ANALYSIS OF BOOKMYSHOW
BookMyShow
Parent Company
Big Tree entertainment pvt ltd, Network 18
Category
Website- online movie tickets
Sector
Media and Entertainment
Tagline/ Slogan
India’s Entertainment Central
Vast network of events and movie screens providing endless USP opportunities to the customer to buy tickets
STP
Segment
Internet users looking for event ticketing solutions
Internet users utilizing services to perform online transactions like Target Group buying tickets
Positioning
Positioned as India’s largest entertainment ticketing website
SWOT Analysis
1. Vast network of event organizers and major cinema chains 2. Simple and convenient to use 3. Continuous innovation like providing ticket booking application for Blackberry mobile 4.Constantly updated with forthcoming events and movies 5. Around 90% market share in the online entertainment ticketing Strength space
1.Mostly limited to urban areas as people in India are still apprehensive Weakness for online payments
1. Expand capabilities to cover more events and movies across various cities 2. Acquiring more partnerships with various business entities 3.Co-organizing events with various event organizers to increase Opportunity physical brand presence
1.Possibility of mismanagement due to lack of coordination with event Threats organizers
2. Improved functionalities by competitive online ticketing portals 3. Newly emerging competitive online ticketing portals
Competition
1. Ticketfinder.com 2. Tickets.com Competitors 3. seetickets.com
doc_709985296.docx
SWOT ANALYSIS OF BOOKMYSHOW
BookMyShow
Parent Company
Big Tree entertainment pvt ltd, Network 18
Category
Website- online movie tickets
Sector
Media and Entertainment
Tagline/ Slogan
India’s Entertainment Central
Vast network of events and movie screens providing endless USP opportunities to the customer to buy tickets
STP
Segment
Internet users looking for event ticketing solutions
Internet users utilizing services to perform online transactions like Target Group buying tickets
Positioning
Positioned as India’s largest entertainment ticketing website
SWOT Analysis
1. Vast network of event organizers and major cinema chains 2. Simple and convenient to use 3. Continuous innovation like providing ticket booking application for Blackberry mobile 4.Constantly updated with forthcoming events and movies 5. Around 90% market share in the online entertainment ticketing Strength space
1.Mostly limited to urban areas as people in India are still apprehensive Weakness for online payments
1. Expand capabilities to cover more events and movies across various cities 2. Acquiring more partnerships with various business entities 3.Co-organizing events with various event organizers to increase Opportunity physical brand presence
1.Possibility of mismanagement due to lack of coordination with event Threats organizers
2. Improved functionalities by competitive online ticketing portals 3. Newly emerging competitive online ticketing portals
Competition
1. Ticketfinder.com 2. Tickets.com Competitors 3. seetickets.com
doc_709985296.docx