Description
SWOT ANALYSIS OF BOLLORE LOGISTICS
Bolloré Logistics
Parent Company
Bolloré Group
Transport and International Logistics (Port/Airport Operations, Inland Category Transport, Supply Chain Management)
Sector
Transportation & Logistics
Tagline/ Slogan
-
USP
It develops its strategy with a view to sustainable growth
STP
Segment
Businesses with transportation requirement
Target Group
Mining, Oil and Supply chain
Positioning
Number 1 integrated logistics network in France
SWOT Analysis
1. Bolloré group is ranked amongst the top 200 European companies 2. The company has a huge support of whole Bolloré Group 3. It owns one of the largest integrated logistics networks in the world and the No.1 stevedoring network in France 4. It has a network in 90 countries 5. More than 500 agencies throughout the world Strength 6. Its strong workforce has around 10000 employed staff
1. Operations of Bollore Logistic at the Freetown Port were not done in good manner which has shown its inefficiency 2. Few difficulties and constraints to importers and clearing agents working late in the evening due to the shortage of Forklift Machines at Weakness Quay
1. Its association with commercial brands for expansion 2.It’s network in 90 countries can help to ta p the big market by more Opportunity pentration
1.Big players can take advantage of its inefficiency Threats 2.Small players with low cost offering
Competition
1. A.P. Møller - Maersk 2. CP Ships Limited Competitors 3. Neptune Orient Lines Limited
doc_382504013.docx
SWOT ANALYSIS OF BOLLORE LOGISTICS
Bolloré Logistics
Parent Company
Bolloré Group
Transport and International Logistics (Port/Airport Operations, Inland Category Transport, Supply Chain Management)
Sector
Transportation & Logistics
Tagline/ Slogan
-
USP
It develops its strategy with a view to sustainable growth
STP
Segment
Businesses with transportation requirement
Target Group
Mining, Oil and Supply chain
Positioning
Number 1 integrated logistics network in France
SWOT Analysis
1. Bolloré group is ranked amongst the top 200 European companies 2. The company has a huge support of whole Bolloré Group 3. It owns one of the largest integrated logistics networks in the world and the No.1 stevedoring network in France 4. It has a network in 90 countries 5. More than 500 agencies throughout the world Strength 6. Its strong workforce has around 10000 employed staff
1. Operations of Bollore Logistic at the Freetown Port were not done in good manner which has shown its inefficiency 2. Few difficulties and constraints to importers and clearing agents working late in the evening due to the shortage of Forklift Machines at Weakness Quay
1. Its association with commercial brands for expansion 2.It’s network in 90 countries can help to ta p the big market by more Opportunity pentration
1.Big players can take advantage of its inefficiency Threats 2.Small players with low cost offering
Competition
1. A.P. Møller - Maersk 2. CP Ships Limited Competitors 3. Neptune Orient Lines Limited
doc_382504013.docx