Description
SWOT ANALYSIS OF BODY GLOVE
Body Glove
Parent Company
Dive N’ Surf Corporation
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
They fit like a glove
Authentic innovation in all watersports products and a family USP environment STP
Surf/Skateboard/Watersports products for people interested in water Segment sports
Target Group
Urban men and women from the upper and upper-middle class
Product that keeps divers and surfers dry and protects them from the Positioning impact of violent waves and sharp coral SWOT Analysis
1. Major surf/skateboard/water-sports brand 2. Invented the very first practical wetsuit in the early 1950s 3. Leading water-sports brand in the world by providing innovative, high quality products that protect water people and enhance their lives 4. Planning brand extension in market of tablets like tablet cases with handles, tablet protectors, tablet sleeves 5. Products are well manufactured with highly functional Strength 6. Global presence is good amongst the water sports brand
Weakness
1. People are unaware of new products available under the main brand as advertising is not very prominent
2.Limited market segment as it caters only to primarily coastal areas and tourist destinations
1. Venturing into market that are growing 2. Can enter into market like garments Opportunity 3. Good opportunity in emerging markets like India, China
1. Major Competition from other local brands Threats 2. Idea can be copied by other competitors Competition
1.Cindi Walters 2.Billabong International Limited 3.The Burton Corporation Competitors 4.Columbia Sportswear Company
doc_342975164.docx
SWOT ANALYSIS OF BODY GLOVE
Body Glove
Parent Company
Dive N’ Surf Corporation
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
They fit like a glove
Authentic innovation in all watersports products and a family USP environment STP
Surf/Skateboard/Watersports products for people interested in water Segment sports
Target Group
Urban men and women from the upper and upper-middle class
Product that keeps divers and surfers dry and protects them from the Positioning impact of violent waves and sharp coral SWOT Analysis
1. Major surf/skateboard/water-sports brand 2. Invented the very first practical wetsuit in the early 1950s 3. Leading water-sports brand in the world by providing innovative, high quality products that protect water people and enhance their lives 4. Planning brand extension in market of tablets like tablet cases with handles, tablet protectors, tablet sleeves 5. Products are well manufactured with highly functional Strength 6. Global presence is good amongst the water sports brand
Weakness
1. People are unaware of new products available under the main brand as advertising is not very prominent
2.Limited market segment as it caters only to primarily coastal areas and tourist destinations
1. Venturing into market that are growing 2. Can enter into market like garments Opportunity 3. Good opportunity in emerging markets like India, China
1. Major Competition from other local brands Threats 2. Idea can be copied by other competitors Competition
1.Cindi Walters 2.Billabong International Limited 3.The Burton Corporation Competitors 4.Columbia Sportswear Company
doc_342975164.docx