Description
SWOT ANALYSIS OF BLUE DART
Blue Dart
Parent Company
Blue Dart Courier Services
Category
Express package distribution
Sector
Transport & Logistics
Tagline/ Slogan
It takes a leader to deliver
USP
One stop solution for any logistical requirement
STP
Segment
Businesses with need of Express & Logistics
Target Group
Manufacturing sector and organized retail sector
South Asia's number one express air and integrated transportation, Positioning distribution and Logistics Company
SWOT Analysis
1. Strong brand image and brand equity 2. Global presence amongst over 220 countries 3. Smart truck technology with "intelligent" pick-up, route planner technologies 4. Most extensive domestic network covering over 34,000 locations Strength 5. Good advertising and visibility
1.Not very well known compared to big global players 2. Local courier boys form the face of the company hence sometimes Weakness it’s a problem if they are not trained enough
1.Global expansion and better penetration 2.Increase presence in rural areas and diversification in logistic services Opportunity 3.Increase of world trade in manufactured goods
1.Bad economic & political scenario 2.Prices of fuel can go up Threats 3.Different regulation in different countries hindering operations
Competition
1.FedEx 2.TNT Competitors 3.Gati Ltd
doc_822750368.docx
SWOT ANALYSIS OF BLUE DART
Blue Dart
Parent Company
Blue Dart Courier Services
Category
Express package distribution
Sector
Transport & Logistics
Tagline/ Slogan
It takes a leader to deliver
USP
One stop solution for any logistical requirement
STP
Segment
Businesses with need of Express & Logistics
Target Group
Manufacturing sector and organized retail sector
South Asia's number one express air and integrated transportation, Positioning distribution and Logistics Company
SWOT Analysis
1. Strong brand image and brand equity 2. Global presence amongst over 220 countries 3. Smart truck technology with "intelligent" pick-up, route planner technologies 4. Most extensive domestic network covering over 34,000 locations Strength 5. Good advertising and visibility
1.Not very well known compared to big global players 2. Local courier boys form the face of the company hence sometimes Weakness it’s a problem if they are not trained enough
1.Global expansion and better penetration 2.Increase presence in rural areas and diversification in logistic services Opportunity 3.Increase of world trade in manufactured goods
1.Bad economic & political scenario 2.Prices of fuel can go up Threats 3.Different regulation in different countries hindering operations
Competition
1.FedEx 2.TNT Competitors 3.Gati Ltd
doc_822750368.docx