Description
SWOT ANALYSIS OF BLACKBERRY TORCH
Blackberry Torch
Parent Company
Research in Motion
Category
Mobile phone Handsets
Sector
Telecommunication
Tagline/ Slogan
Act on inspiration
Business Phones with Multimedia functions, Blackberry USP Messenger(BBM) STP
Segment
Medium-High end Business phones market
From Executives to College youth, Political personalities especially Target Group Abroad
Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the Positioning new age smart phones SWOT
1.Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks 2.BB Appstore has decent amount of Applications 3.Strong brand loyalty Strength 4.Touchscreen comparable to best in class
1.Weaker multimedia functions, lack of FM radio , Poor battery life 2.High Cost 3.Need of an expensive BB data plan in order to access Weakness internet
Opportunity
1.WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment
2.More urban market to tap
1.Cheaper Nokia E-series and the Multi OS application Whatsapp Threats replacing BBM's exclusivity Competition
1.Nokia E-series Competitors 2.Samsung Galaxy Pro
doc_561635573.docx
SWOT ANALYSIS OF BLACKBERRY TORCH
Blackberry Torch
Parent Company
Research in Motion
Category
Mobile phone Handsets
Sector
Telecommunication
Tagline/ Slogan
Act on inspiration
Business Phones with Multimedia functions, Blackberry USP Messenger(BBM) STP
Segment
Medium-High end Business phones market
From Executives to College youth, Political personalities especially Target Group Abroad
Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the Positioning new age smart phones SWOT
1.Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks 2.BB Appstore has decent amount of Applications 3.Strong brand loyalty Strength 4.Touchscreen comparable to best in class
1.Weaker multimedia functions, lack of FM radio , Poor battery life 2.High Cost 3.Need of an expensive BB data plan in order to access Weakness internet
Opportunity
1.WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment
2.More urban market to tap
1.Cheaper Nokia E-series and the Multi OS application Whatsapp Threats replacing BBM's exclusivity Competition
1.Nokia E-series Competitors 2.Samsung Galaxy Pro
doc_561635573.docx