Description
SWOT ANALYSIS OF BIG BAZAAR
Big Bazaar
Parent Company
Future Group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
Is se sasta aur accha kahi nahi!
USP
Affordable lifestyle STP
Segment
Price sensitive group
Target Group
Upper middle class and lower middle class
Positioning
Family favourite retail store SWOT Analysis
1. Affordability for middle class 2. Quality,choice and convenience 3. Wide range of products and service offerings 4. Strong presence in local market 5. Attractive promotional offers 6. Large no. SKU provided to consumer 7. Good branding and advertising by also roping in celebrity brand Strength ambassadors
1. Not known globally and restricted to the Indian market only 2.No different game plan according to divergent people, their Weakness lifestyles, their tastes and budgets in India
Opportunity
1. To expand globally by tie-ups 2. Entering into high premium segment
3.Opportunity to expand into financial services catering to huge segment 4. Increased rural penetration
1.Competitors global presence 2. Future bazaar under debt can cause financial problems 3.Low priced brand perceived to be of low quality in Indian consumer Threats minds Competition
1. Reliance retail 2. Lifestyle Retail 3.Aditya Birla More Competitors 4. Shoppers stops
doc_466983541.docx
SWOT ANALYSIS OF BIG BAZAAR
Big Bazaar
Parent Company
Future Group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
Is se sasta aur accha kahi nahi!
USP
Affordable lifestyle STP
Segment
Price sensitive group
Target Group
Upper middle class and lower middle class
Positioning
Family favourite retail store SWOT Analysis
1. Affordability for middle class 2. Quality,choice and convenience 3. Wide range of products and service offerings 4. Strong presence in local market 5. Attractive promotional offers 6. Large no. SKU provided to consumer 7. Good branding and advertising by also roping in celebrity brand Strength ambassadors
1. Not known globally and restricted to the Indian market only 2.No different game plan according to divergent people, their Weakness lifestyles, their tastes and budgets in India
Opportunity
1. To expand globally by tie-ups 2. Entering into high premium segment
3.Opportunity to expand into financial services catering to huge segment 4. Increased rural penetration
1.Competitors global presence 2. Future bazaar under debt can cause financial problems 3.Low priced brand perceived to be of low quality in Indian consumer Threats minds Competition
1. Reliance retail 2. Lifestyle Retail 3.Aditya Birla More Competitors 4. Shoppers stops
doc_466983541.docx