Description
SWOT ANALYSIS OF BHARAT HEAVY ELECTRICALS LTD
BHEL Bharat Heavy Electricals Ltd
Parent Company
BHEL
Category
Electrical Equipment
Sector
Energy Power and Industrial Equipment
Tagline/ Slogan
-
An integrated power plant equipment manufacturer and one of the largest engineering and manufacturing companies in India in terms of USP turnover STP
Power Transmission Sector, Oil and Gas, Industrial Equipment, Segment Telecommunication Area, Non-Conventional Energy
Power distribution &Power generation companies, Oil and Gas Target Group Companies, Telecommunication Industry
An umbrella organization for providing total business solution to Positioning public and private sector customers SWOT Analysis
1. Strong engineering base andstable industrial relationship 2. Has been making profits continuously and paying dividends since 1974 3. Great support from the collaborators has helped it to acquire modern technology and transform it to suit Indian conditions 4. Huge customer base in domestic business leading to major presence and influence in the market 5. More than 190 products and 30+ major product groups Strength 6. Ability to deliver high quality products at a competitive price
1.Inability to provide to give supplier’s credit, soft loans and financing of power projects 2.Longer delivery cycles when compared with other international competitors Weakness 3.The company lacks effective marketing infrastructure
1. There is a huge demand of power and is expected to grow further 2.Ageing power plants need more service and spare parts Opportunity 3. As it cost competitive, it has potential export opportunities
1.Increased competition both national and international companies 2. Foreign competitors rapidly spending on promotion tactics 3. Consolidations in the industry have reduced the turnover of the Threats company Competition
1.Larsen and Turbo (L&T) 2.Suzlon Energy Competitors 3.BEML
doc_520275420.docx
SWOT ANALYSIS OF BHARAT HEAVY ELECTRICALS LTD
BHEL Bharat Heavy Electricals Ltd
Parent Company
BHEL
Category
Electrical Equipment
Sector
Energy Power and Industrial Equipment
Tagline/ Slogan
-
An integrated power plant equipment manufacturer and one of the largest engineering and manufacturing companies in India in terms of USP turnover STP
Power Transmission Sector, Oil and Gas, Industrial Equipment, Segment Telecommunication Area, Non-Conventional Energy
Power distribution &Power generation companies, Oil and Gas Target Group Companies, Telecommunication Industry
An umbrella organization for providing total business solution to Positioning public and private sector customers SWOT Analysis
1. Strong engineering base andstable industrial relationship 2. Has been making profits continuously and paying dividends since 1974 3. Great support from the collaborators has helped it to acquire modern technology and transform it to suit Indian conditions 4. Huge customer base in domestic business leading to major presence and influence in the market 5. More than 190 products and 30+ major product groups Strength 6. Ability to deliver high quality products at a competitive price
1.Inability to provide to give supplier’s credit, soft loans and financing of power projects 2.Longer delivery cycles when compared with other international competitors Weakness 3.The company lacks effective marketing infrastructure
1. There is a huge demand of power and is expected to grow further 2.Ageing power plants need more service and spare parts Opportunity 3. As it cost competitive, it has potential export opportunities
1.Increased competition both national and international companies 2. Foreign competitors rapidly spending on promotion tactics 3. Consolidations in the industry have reduced the turnover of the Threats company Competition
1.Larsen and Turbo (L&T) 2.Suzlon Energy Competitors 3.BEML
doc_520275420.docx