Description
SWOT ANALYSIS OF BGIL FILMS AND TECHNOLOGIES
BGIL Films and Technologies
Parent Company
BGIL Films and Technologies
Category
Film and animation
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Low cost animation service
STP
B2b markets- medium budget movies, Film customers- B grade movie Segment goers
Target Group
Customers in india and industry
Positioning
A low cost animation service with live film production capability
SWOT Analysis
1.Low cost animation service offering high quality media 2. B2B advertising is not very costly 3. The customers in film segment are huge 4. Branding in animation is high in the b2b customers 5.BGIL STUDIO helps clients define their style and design through an ongoing and close relationship with the client during a particular Strength project.
1. The movies are lesser qualitycompared to international media houses Weakness 2. Market share and brand awareness is very low
1. Improving the quality of movies 2. Teaming up with corporate and increasing the budget of films and promote them properly to get a brand. 3.BGIL FILMS has developed a state of art Digital Distribution Systems Opportunity for the Industry and will soon be a front-liner in the field.
Threats
1. Entry of fast animation and film studios
2. The alternate sources of entertainment are
Competition
1. PVR Competitors 2. PentaMedia Graphics
doc_174386405.docx
SWOT ANALYSIS OF BGIL FILMS AND TECHNOLOGIES
BGIL Films and Technologies
Parent Company
BGIL Films and Technologies
Category
Film and animation
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Low cost animation service
STP
B2b markets- medium budget movies, Film customers- B grade movie Segment goers
Target Group
Customers in india and industry
Positioning
A low cost animation service with live film production capability
SWOT Analysis
1.Low cost animation service offering high quality media 2. B2B advertising is not very costly 3. The customers in film segment are huge 4. Branding in animation is high in the b2b customers 5.BGIL STUDIO helps clients define their style and design through an ongoing and close relationship with the client during a particular Strength project.
1. The movies are lesser qualitycompared to international media houses Weakness 2. Market share and brand awareness is very low
1. Improving the quality of movies 2. Teaming up with corporate and increasing the budget of films and promote them properly to get a brand. 3.BGIL FILMS has developed a state of art Digital Distribution Systems Opportunity for the Industry and will soon be a front-liner in the field.
Threats
1. Entry of fast animation and film studios
2. The alternate sources of entertainment are
Competition
1. PVR Competitors 2. PentaMedia Graphics
doc_174386405.docx