Description
SWOT ANALYSIS OF BEZEQ ISRAELI TELECOM
Bezeq Israeli Telecom
Parent Company
Apax-Saban-Arkin investment group
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
There is no place like home
USP
The most dominant provider of telephone services in Israel
STP
It services 5 principal segments of operations that are
Segment
? ? ? ? ?
Fixed-Line Domestic Communications; Cellular Radio Telephone; International Communications, Internet Services and NEP and; Multi-Channel Television
Target Group
It targets Enterprises as well as Individuals
Bezeq is Israel’s largest and leading telecommunications group. The companies that make up the Bezeq Group offer the full range of telecom services – domestic and international, fixed and mobile, highPositioning speed Internet, transmission, and more.
SWOT Analysis
1. Wide Range of Service Portfolio reaching wider customer base 2. Strong Network Infrastructure helping to provide good service Strength 3. Increased Revenues over the years
Weakness
1. Litigations impacting brand equity
1. Growth in Telecommunications Services 2. Increasing Demand for 3G/4G in the region Opportunity 3. Key New Products Launch helping to reach wider customers
1. Substitutes for Bezeq International Products 2. Rapid Technological Changes needing capital infusion Threats 3. Regulatory Environment restricting growth
Competition
1.Cellcom 2.Orange Competitors 3.Hot
doc_585921519.docx
SWOT ANALYSIS OF BEZEQ ISRAELI TELECOM
Bezeq Israeli Telecom
Parent Company
Apax-Saban-Arkin investment group
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
There is no place like home
USP
The most dominant provider of telephone services in Israel
STP
It services 5 principal segments of operations that are
Segment
? ? ? ? ?
Fixed-Line Domestic Communications; Cellular Radio Telephone; International Communications, Internet Services and NEP and; Multi-Channel Television
Target Group
It targets Enterprises as well as Individuals
Bezeq is Israel’s largest and leading telecommunications group. The companies that make up the Bezeq Group offer the full range of telecom services – domestic and international, fixed and mobile, highPositioning speed Internet, transmission, and more.
SWOT Analysis
1. Wide Range of Service Portfolio reaching wider customer base 2. Strong Network Infrastructure helping to provide good service Strength 3. Increased Revenues over the years
Weakness
1. Litigations impacting brand equity
1. Growth in Telecommunications Services 2. Increasing Demand for 3G/4G in the region Opportunity 3. Key New Products Launch helping to reach wider customers
1. Substitutes for Bezeq International Products 2. Rapid Technological Changes needing capital infusion Threats 3. Regulatory Environment restricting growth
Competition
1.Cellcom 2.Orange Competitors 3.Hot
doc_585921519.docx