Description
SWOT ANALYSIS OF BEST BUY
Best Buy
Parent Company
Best Buy
Category
Consumer electronics
Sector
Lifestyle and retail
Tagline/ Slogan
Best Buy
USP
Customer centric style STP
Segment
Style and image conscious people
Target Group
Young population and corporate level people
Positioning
Customer centric store SWOT Analysis
1. Global Presence in China, Mexico, Puerto Rico, Canada apart from being a leader in USA 2. Reach to high customers through online media 3. Wide range of products in consumer durable including own brand products 4. Skilled workforce and salesforce with approx 180,000 employees 5. One of the largest music instrument distributor in US and can leverage on that brand name Strength 6. Strong performance service plan
1. Brand recall is limited outside USA Weakness 2. High competition in consumer durable category
Opportunity
1. Expanding into lifestyle segment
2. Attracting more customers by leveraging through online media 3. Penetration into the emerging economies to increase global visibility
1.Presence only in consumer durables so can be easily substituted 2. Brand recall as different brand names present Threats 3. Change in govt policies to affect operations Competition
1.Circuit City 2.Fry’s Electronics Competitors 3.HHGregg
doc_120318409.docx
SWOT ANALYSIS OF BEST BUY
Best Buy
Parent Company
Best Buy
Category
Consumer electronics
Sector
Lifestyle and retail
Tagline/ Slogan
Best Buy
USP
Customer centric style STP
Segment
Style and image conscious people
Target Group
Young population and corporate level people
Positioning
Customer centric store SWOT Analysis
1. Global Presence in China, Mexico, Puerto Rico, Canada apart from being a leader in USA 2. Reach to high customers through online media 3. Wide range of products in consumer durable including own brand products 4. Skilled workforce and salesforce with approx 180,000 employees 5. One of the largest music instrument distributor in US and can leverage on that brand name Strength 6. Strong performance service plan
1. Brand recall is limited outside USA Weakness 2. High competition in consumer durable category
Opportunity
1. Expanding into lifestyle segment
2. Attracting more customers by leveraging through online media 3. Penetration into the emerging economies to increase global visibility
1.Presence only in consumer durables so can be easily substituted 2. Brand recall as different brand names present Threats 3. Change in govt policies to affect operations Competition
1.Circuit City 2.Fry’s Electronics Competitors 3.HHGregg
doc_120318409.docx