Description
SWOT ANALYSIS OF BENSON
Benson & Hedges
Philip Morris International, British American Tobacco, Gallahar group, Parent Company Japan Tobacco
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Because quality matters
USP
Stands as a status symbol with origins from Philip Morris STP
Segment
Cigarettes
Target Group
Higher SES group who are conscious of brand
Positioning
Positions itself as a high status community SWOT Analysis
1. Known for its classic packaging 2. Produces cigarettes which are customized to the smoking population of the respective country 3. Well known brand in the premium market owing to sponsorship of many sport events 4. Considered to have good quality filters Strength 5. Popular brand which is available at most stores and shops
1. Relatively weak distribution in Indian and emerging market 2. Charges a premium, hence losing out on a majority of the low-end Weakness population market share
1. Large tobacco industry in India resulting in huge growth Opportunity opportunity 2.Social media marketing as a replacement for advertisement
3. Large natural resources of tobacco in India
1. Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco Threats 3. Government regulation and increased taxation Competition
1. Marlboro 2. Classic Cigarettes 3. Gold Flake Competitors 4. L&M
doc_389433541.docx
SWOT ANALYSIS OF BENSON
Benson & Hedges
Philip Morris International, British American Tobacco, Gallahar group, Parent Company Japan Tobacco
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Because quality matters
USP
Stands as a status symbol with origins from Philip Morris STP
Segment
Cigarettes
Target Group
Higher SES group who are conscious of brand
Positioning
Positions itself as a high status community SWOT Analysis
1. Known for its classic packaging 2. Produces cigarettes which are customized to the smoking population of the respective country 3. Well known brand in the premium market owing to sponsorship of many sport events 4. Considered to have good quality filters Strength 5. Popular brand which is available at most stores and shops
1. Relatively weak distribution in Indian and emerging market 2. Charges a premium, hence losing out on a majority of the low-end Weakness population market share
1. Large tobacco industry in India resulting in huge growth Opportunity opportunity 2.Social media marketing as a replacement for advertisement
3. Large natural resources of tobacco in India
1. Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco Threats 3. Government regulation and increased taxation Competition
1. Marlboro 2. Classic Cigarettes 3. Gold Flake Competitors 4. L&M
doc_389433541.docx