Description
SWOT ANALYSIS OF BEIJING ENTERPRISES
Beijing Enterprises
Parent Company
Beijing Enterprises Holding Limited
Category
Conglomerate
Sector
Diversified industries and solutions
Tagline/ Slogan
Booming in Hong Kong with a foothold in Beijing
USP
Large scale operations coupled with technological advancement STP
Piped gas operation, brewery operation, sewage and water treatment operations, expressway and toll road operations, and corporate and Segment other
Refineries, petrochemical industries, Consumers of brewed products, governments, process industry, transport agencies of government, companies seeking software, and provides internet services and information technology (IT) technical support and consultation Target Group services, and property investment services
Positioning
Leading brand with string technology background SWOT Analysis
1. Operates in Hong Kong and China operating with over 49000 employees 2. It is the largest beer group in China and is the biggest beer production plant in Asia with a strong brand value 3. Well diversified business portfolio without common risk 4. Leading brand name in the field of brewery, treatment plants and piping industry Strength 5. It is also listed on the Hong Kong stock exchange
Weakness
1. Over dependence on Chinese market is a concern
2. Operating margin is lesser than that of competitors 3. Decentralized management causing unwanted transactions between parent companies and subsidaries
1. Positive outlook for energy resources like Photo Voltaic cells 2. Expansion opportunities in other Asia Pacific region 3. Strategic alliance with distributing companies in countries like Opportunity Vietnam, Malaysia, Indonesia and Singapore for brewery products
1. Volatile government policies of China 2. Increasing labor and manufacturing overhead Threats 3. Increasing compliance cost Competition
1. China Resources Enterprises limited 2. Guangdong Investment Limited 3. Kingway Brewery Holdings Limited Competitors 4. New World Development Company Limited
doc_499206975.docx
SWOT ANALYSIS OF BEIJING ENTERPRISES
Beijing Enterprises
Parent Company
Beijing Enterprises Holding Limited
Category
Conglomerate
Sector
Diversified industries and solutions
Tagline/ Slogan
Booming in Hong Kong with a foothold in Beijing
USP
Large scale operations coupled with technological advancement STP
Piped gas operation, brewery operation, sewage and water treatment operations, expressway and toll road operations, and corporate and Segment other
Refineries, petrochemical industries, Consumers of brewed products, governments, process industry, transport agencies of government, companies seeking software, and provides internet services and information technology (IT) technical support and consultation Target Group services, and property investment services
Positioning
Leading brand with string technology background SWOT Analysis
1. Operates in Hong Kong and China operating with over 49000 employees 2. It is the largest beer group in China and is the biggest beer production plant in Asia with a strong brand value 3. Well diversified business portfolio without common risk 4. Leading brand name in the field of brewery, treatment plants and piping industry Strength 5. It is also listed on the Hong Kong stock exchange
Weakness
1. Over dependence on Chinese market is a concern
2. Operating margin is lesser than that of competitors 3. Decentralized management causing unwanted transactions between parent companies and subsidaries
1. Positive outlook for energy resources like Photo Voltaic cells 2. Expansion opportunities in other Asia Pacific region 3. Strategic alliance with distributing companies in countries like Opportunity Vietnam, Malaysia, Indonesia and Singapore for brewery products
1. Volatile government policies of China 2. Increasing labor and manufacturing overhead Threats 3. Increasing compliance cost Competition
1. China Resources Enterprises limited 2. Guangdong Investment Limited 3. Kingway Brewery Holdings Limited Competitors 4. New World Development Company Limited
doc_499206975.docx