Description
SWOT ANALYSIS OF BED BATH
Bed Bath & Beyond
Parent Company
Bed Bath & Beyond Inc.
Category
Mid-ranged domestic merchandise, Speciality Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Beyond any store of its kind
USP
The ultimate in luxury and indulgence at Bed Bath and Beyond. STP
Segment
Mid-ranged income family.
Target Group
Housewives and young girls from urban upper middle class
Positioning
High quality goods for the bedroom and bathroom SWOT Analysis
1. The company is included in the S&P 500 and Global 1200 Indices and the NASDAQ-100 Index 2. It is counted among the Fortune 500 and the Forbes 2000. 3. Free shipping for customers 4. Various customer services like easy return etc. Strength 5. Has an employee strength of approx 50,000
1. Declining operating margins is a cause for concern Weakness 2. Geographic concentration is restricted
1. Bed Bath & Beyond acquiring other brands 2. Expansions plan in Canada and internationally Opportunity 3. Increasing online retailing in U.S.
Threats
1. Amazon's casa.com is overblown.
2. Luxury Linens and Pacific Linens also posed a threat to Bed Bath & Beyond's attempts to venture into new markets. 3.Rising wages in U.S. Competition
1. Crate and Barrel 2. Williams Sonoma Competitors 3. Pier 1 Imports
doc_519597084.docx
SWOT ANALYSIS OF BED BATH
Bed Bath & Beyond
Parent Company
Bed Bath & Beyond Inc.
Category
Mid-ranged domestic merchandise, Speciality Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Beyond any store of its kind
USP
The ultimate in luxury and indulgence at Bed Bath and Beyond. STP
Segment
Mid-ranged income family.
Target Group
Housewives and young girls from urban upper middle class
Positioning
High quality goods for the bedroom and bathroom SWOT Analysis
1. The company is included in the S&P 500 and Global 1200 Indices and the NASDAQ-100 Index 2. It is counted among the Fortune 500 and the Forbes 2000. 3. Free shipping for customers 4. Various customer services like easy return etc. Strength 5. Has an employee strength of approx 50,000
1. Declining operating margins is a cause for concern Weakness 2. Geographic concentration is restricted
1. Bed Bath & Beyond acquiring other brands 2. Expansions plan in Canada and internationally Opportunity 3. Increasing online retailing in U.S.
Threats
1. Amazon's casa.com is overblown.
2. Luxury Linens and Pacific Linens also posed a threat to Bed Bath & Beyond's attempts to venture into new markets. 3.Rising wages in U.S. Competition
1. Crate and Barrel 2. Williams Sonoma Competitors 3. Pier 1 Imports
doc_519597084.docx