Description
SWOT ANALYSIS OF BECTON DICKINSON
Becton Dickinson
Parent Company
Becton Dickinson and Company
Category
Healthcare
Sector
Medical equipment
Tagline/ Slogan
Helping all people live healthy lives
Become the organization most known for eliminating unnecessary suffering and death from disease, and in so doing, become one of the USP best performing companies in the world.
STP
Medical supplies, devices, laboratory equipment and diagnostic Segment products
healthcare institutions, life science researchers, clinical laboratories, Target Group industry and the general public.
Treat each other with respect, We do what is right, We always seek to Positioning improve, We accept personal responsibility
SWOT Analysis
1. International operations 2. Wide and diverse product portfolio 3. History of more than a century 4. Social commitment and focus on sustainability 5. Strong brand presence and diverse operations make it a strong Strength player
1.Company earns more revenues from outside US markets 2.Instances of product recall in the past weaken image 3.Low market capitalization compared to abbott and baxter Weakness international
1. Opportunities to explore US markets 2.Increasing partnerships and mergers with other firms Opportunity 3.pricing power due to immunity from economic forces
Threats
1.Competition joining forces 2.Government interventions
3.Licensing of technology and products
Competition
1.Abbott Laborotories 2.Baxter International Inc Competitors 3.Covidien plc
doc_115995651.docx
SWOT ANALYSIS OF BECTON DICKINSON
Becton Dickinson
Parent Company
Becton Dickinson and Company
Category
Healthcare
Sector
Medical equipment
Tagline/ Slogan
Helping all people live healthy lives
Become the organization most known for eliminating unnecessary suffering and death from disease, and in so doing, become one of the USP best performing companies in the world.
STP
Medical supplies, devices, laboratory equipment and diagnostic Segment products
healthcare institutions, life science researchers, clinical laboratories, Target Group industry and the general public.
Treat each other with respect, We do what is right, We always seek to Positioning improve, We accept personal responsibility
SWOT Analysis
1. International operations 2. Wide and diverse product portfolio 3. History of more than a century 4. Social commitment and focus on sustainability 5. Strong brand presence and diverse operations make it a strong Strength player
1.Company earns more revenues from outside US markets 2.Instances of product recall in the past weaken image 3.Low market capitalization compared to abbott and baxter Weakness international
1. Opportunities to explore US markets 2.Increasing partnerships and mergers with other firms Opportunity 3.pricing power due to immunity from economic forces
Threats
1.Competition joining forces 2.Government interventions
3.Licensing of technology and products
Competition
1.Abbott Laborotories 2.Baxter International Inc Competitors 3.Covidien plc
doc_115995651.docx