Description
SWOT ANALYSIS OF BCBG MAXAZRIA
BCBG Maxazria
Parent Company
BCBG Maxazria
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
BCBG Maxazria
USP
French Fashion STP
Segment
Premium apparel segment
Target Group
Young People who want modern French Fashion
Positioning
Good Style Good Class SWOT Analysis
1. A combination brand of European Fashion and American Spirit 2.Has and operates around 550 retail stores around the world 3. Strong brand presence with Hollywood celebrities sporting the brand and raving about it Strength 4. Good product quality and availability
1. Has to invest a lot of money in order to maintain its brand presence and brand name 2.Too many competitors means limited brand loyalty and high brand Weakness switching
1. To expand in emerging countries where the disposable income is increasing and demand for premium fashion too is increasing 2.Opportunity to expand itself in more than the current product profile Opportunity 3. Tie-up with fashion houses through sponsorships
1.Intense competition in the apparel segment Threats 2.Substitutes easily available Competition
1. Outfitters 2. Forever 21 3. Express 4.Bebe 5. Zara Competitors 6. Guess
doc_656525860.docx
SWOT ANALYSIS OF BCBG MAXAZRIA
BCBG Maxazria
Parent Company
BCBG Maxazria
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
BCBG Maxazria
USP
French Fashion STP
Segment
Premium apparel segment
Target Group
Young People who want modern French Fashion
Positioning
Good Style Good Class SWOT Analysis
1. A combination brand of European Fashion and American Spirit 2.Has and operates around 550 retail stores around the world 3. Strong brand presence with Hollywood celebrities sporting the brand and raving about it Strength 4. Good product quality and availability
1. Has to invest a lot of money in order to maintain its brand presence and brand name 2.Too many competitors means limited brand loyalty and high brand Weakness switching
1. To expand in emerging countries where the disposable income is increasing and demand for premium fashion too is increasing 2.Opportunity to expand itself in more than the current product profile Opportunity 3. Tie-up with fashion houses through sponsorships
1.Intense competition in the apparel segment Threats 2.Substitutes easily available Competition
1. Outfitters 2. Forever 21 3. Express 4.Bebe 5. Zara Competitors 6. Guess
doc_656525860.docx