Description
SWOT ANALYSIS OF BAXTER INTERNATIONAL
Baxter International
Parent Company
Baxter International Inc
Category
Healthcare
Sector
Medical equipment
Tagline/ Slogan
Making a meaningful difference in patients’ lives
a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care USP worldwide.
STP
Segment
Bio Science and Medical Products
Target Group
Products to treat hemophilia, kidney diseases, immune disorders
assists healthcare professionals and their patients with treatment of Positioning complex medical conditions
SWOT Analysis
1. Global diversified health company with focus on medical devices ,pharmaceuticals and biotechnology 2. Wide area of expertise across anesthesia, biosurgery, critical care, hemophilia, immuoglobin, pulmonology, renal and vaccines 3. Focus on environmental issues 4. Strong financial performance Strength 5. Strong history of innovation and service
1. Involved in some controversies such as Chinese heparin adulteration, avian flu combination and drug cost inflation Weakness 2. Recent revenue growth are less than industry average is a concern
1. Increased global presence 2.Environment friendliness Opportunity 3.Pricing power in industry
1, Updated R&D with competition 2.Entanglement in legal issues Threats 3.Controversies gives negative publicity
Competition
1.Becton, Dickinson and Company 2.Fresenius Medical Care AG & Co Competitors 3.Grifols, S.A
doc_655542589.docx
SWOT ANALYSIS OF BAXTER INTERNATIONAL
Baxter International
Parent Company
Baxter International Inc
Category
Healthcare
Sector
Medical equipment
Tagline/ Slogan
Making a meaningful difference in patients’ lives
a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care USP worldwide.
STP
Segment
Bio Science and Medical Products
Target Group
Products to treat hemophilia, kidney diseases, immune disorders
assists healthcare professionals and their patients with treatment of Positioning complex medical conditions
SWOT Analysis
1. Global diversified health company with focus on medical devices ,pharmaceuticals and biotechnology 2. Wide area of expertise across anesthesia, biosurgery, critical care, hemophilia, immuoglobin, pulmonology, renal and vaccines 3. Focus on environmental issues 4. Strong financial performance Strength 5. Strong history of innovation and service
1. Involved in some controversies such as Chinese heparin adulteration, avian flu combination and drug cost inflation Weakness 2. Recent revenue growth are less than industry average is a concern
1. Increased global presence 2.Environment friendliness Opportunity 3.Pricing power in industry
1, Updated R&D with competition 2.Entanglement in legal issues Threats 3.Controversies gives negative publicity
Competition
1.Becton, Dickinson and Company 2.Fresenius Medical Care AG & Co Competitors 3.Grifols, S.A
doc_655542589.docx