Description
SWOT ANALYSIS OF BATA
Bata
Parent Company
Bata Shoes
Category
Apparel- Footwear
Sector
Lifestyle and Retail
Tagline/ Slogan
India’s favorite footwear brand; Shoes for all; I love my shoes
USP
Innovation and Trust STP
Segment
Complete Coverage of the market
Target Group
People who prefer fashionable footwear
Positioning
Best Footwear Brand SWOT Analysis
1. Worldwide Presence in over 70 countries and production facilities in 27 countries 2. Benefit received from link to the international organization for back-office systems, product innovations and sourcing. 3.Found in all the metros, mini-metros and towns 4.Sells through over 1200 retail stores in India and 5000 stores worldwide 5.Employs more than 6800 people in India and 40000 people world over and over 30,000 dealers Strength 6. Excellent advertising and brand presence
1. High cost for brand protection 2. Intense competition in the footwear segment means limited scope Weakness to overhaul market share
1.People now look towards buying footwear as a blend of fashion and comfort, so now has an increasing market size 2. Bata has an opportunity to create a separate division for tackling the rural markets in emerging nations Opportunity 3. Global expansion in the premium footwear section
1. Intense Competition from other leading footwear brands Threats 2. Commoditization if fashion footwear not differentiated well Competition
1.Liberty Shoes 2.Metro Shoes Competitors 3.Red Tape
doc_748486447.docx
SWOT ANALYSIS OF BATA
Bata
Parent Company
Bata Shoes
Category
Apparel- Footwear
Sector
Lifestyle and Retail
Tagline/ Slogan
India’s favorite footwear brand; Shoes for all; I love my shoes
USP
Innovation and Trust STP
Segment
Complete Coverage of the market
Target Group
People who prefer fashionable footwear
Positioning
Best Footwear Brand SWOT Analysis
1. Worldwide Presence in over 70 countries and production facilities in 27 countries 2. Benefit received from link to the international organization for back-office systems, product innovations and sourcing. 3.Found in all the metros, mini-metros and towns 4.Sells through over 1200 retail stores in India and 5000 stores worldwide 5.Employs more than 6800 people in India and 40000 people world over and over 30,000 dealers Strength 6. Excellent advertising and brand presence
1. High cost for brand protection 2. Intense competition in the footwear segment means limited scope Weakness to overhaul market share
1.People now look towards buying footwear as a blend of fashion and comfort, so now has an increasing market size 2. Bata has an opportunity to create a separate division for tackling the rural markets in emerging nations Opportunity 3. Global expansion in the premium footwear section
1. Intense Competition from other leading footwear brands Threats 2. Commoditization if fashion footwear not differentiated well Competition
1.Liberty Shoes 2.Metro Shoes Competitors 3.Red Tape
doc_748486447.docx