Description
SWOT ANALYSIS OF BASF CHEMICAL COMPANY

BASF Chemical Company

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

The chemical company

Largest chemical company in the world USP headquartered in Germany

STP

Corporates, countries, individuals looking to fulfill Segment energy needs

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic Target Group uses

Positioning

Largest producer of chemicals on the world

SWOT

1.Leading chemical company 2.Subsidiaries and joint ventures in more than 80 countries Strength 3.High product range

Weakness

1.Cost of enivronmental hazards

1.New Product development 2.Increasing need in asia Pacific 3.More development in modern technologies like genetically modified organisms in which they are Opportunity currently working

1.Government regulations 2.High Competition 3.Economic instability 4.Controversy regarding chromium Spill in Threats Hannibal can cause future problems

Competition

Competitors

1.Tata Chemicals



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