Description
SWOT ANALYSIS OF BANDAI TOYS
Bandai Toys
Parent Company
Namco Bandai
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Dreams and creations
Catchy toy names and characters along with toys featuring well known USP cartoon characters
STP
Segment
Age group, preference of characters, gender
Children (0-14 years) liking European and US characters and other popular series’ characters, toys associated with characters and not the Target Group figurines alone
Positioning
Makes toys and games featuring characters with action appeal
SWOT Analysis
1. Major focus on characters popular for action appeal 2. Makes accompanying audio visual games 3. Popular characters like Ben 10, power rangers and Pokemon captured major market for toys 4. Strategic bases in Asia to provide production side support Strength 5. Introduction of niche toys like virtual pets
1. Limited reach in the global market 2. Limited brand awareness compared to global manufacturers Weakness 3. Low marketing focus outside Japan
1. High growth in hobby and collectors business 2. Demand for Japanese cartoon characters in world toy market Opportunity 3. Large audience for character based video games
1. No exclusivity for characters 2. Cheap replicas available Threats 3. Intense competition from Nintendo in video games
Competition
1. Mattel Inc. 2. Hasbro Inc Competitors 3.Nintendo Co. Ltd.
doc_990721443.docx
SWOT ANALYSIS OF BANDAI TOYS
Bandai Toys
Parent Company
Namco Bandai
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Dreams and creations
Catchy toy names and characters along with toys featuring well known USP cartoon characters
STP
Segment
Age group, preference of characters, gender
Children (0-14 years) liking European and US characters and other popular series’ characters, toys associated with characters and not the Target Group figurines alone
Positioning
Makes toys and games featuring characters with action appeal
SWOT Analysis
1. Major focus on characters popular for action appeal 2. Makes accompanying audio visual games 3. Popular characters like Ben 10, power rangers and Pokemon captured major market for toys 4. Strategic bases in Asia to provide production side support Strength 5. Introduction of niche toys like virtual pets
1. Limited reach in the global market 2. Limited brand awareness compared to global manufacturers Weakness 3. Low marketing focus outside Japan
1. High growth in hobby and collectors business 2. Demand for Japanese cartoon characters in world toy market Opportunity 3. Large audience for character based video games
1. No exclusivity for characters 2. Cheap replicas available Threats 3. Intense competition from Nintendo in video games
Competition
1. Mattel Inc. 2. Hasbro Inc Competitors 3.Nintendo Co. Ltd.
doc_990721443.docx