Description
SWOT ANALYSIS OF BALAJI TELEFILMS
Balaji Telefilms
Parent Company
Balaji Telefilms
Category
Broadcasting and Cables
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Diverse Content primarily focused on females and youth exclusively
STP
Segment
Individuals seeking entertainment
SEC-A group, Families – Middle and Upper Middle Class - Urban, Target Group Values based
Positioning
Entertainment with focus on ethnic values and youth – Prime Time
SWOT Analysis
1. Strong Creative Teams 2. In-house captive studios and common lead actors – Low production cost 3. Majority of the TRP for Top 100 slots 4. Exploring different areas right from broadcasting, production to acquisition 5. Strong brand presence owing to popular movies and serials being Strength produced
1. Lack of scalability and fickle demands of viewers 2. Slow adaptability to regional demands Weakness 3. High competition means difficult to carve out a niche
1. Entrance of new broadcasting companies with opening of FDI 2. Increasing Customer Awareness to diverse content Opportunity 3. Regional Content production
1. Emergence of regional channels at a rapid growth 2. Movement of interest from Mass Entertainment to niche genre Threats 3. Growth of foreign channels
Competition
1. Creative Eye Productions 2. Maverick Productions Competitors 3. White Leaf Productions
doc_332757931.docx
SWOT ANALYSIS OF BALAJI TELEFILMS
Balaji Telefilms
Parent Company
Balaji Telefilms
Category
Broadcasting and Cables
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Diverse Content primarily focused on females and youth exclusively
STP
Segment
Individuals seeking entertainment
SEC-A group, Families – Middle and Upper Middle Class - Urban, Target Group Values based
Positioning
Entertainment with focus on ethnic values and youth – Prime Time
SWOT Analysis
1. Strong Creative Teams 2. In-house captive studios and common lead actors – Low production cost 3. Majority of the TRP for Top 100 slots 4. Exploring different areas right from broadcasting, production to acquisition 5. Strong brand presence owing to popular movies and serials being Strength produced
1. Lack of scalability and fickle demands of viewers 2. Slow adaptability to regional demands Weakness 3. High competition means difficult to carve out a niche
1. Entrance of new broadcasting companies with opening of FDI 2. Increasing Customer Awareness to diverse content Opportunity 3. Regional Content production
1. Emergence of regional channels at a rapid growth 2. Movement of interest from Mass Entertainment to niche genre Threats 3. Growth of foreign channels
Competition
1. Creative Eye Productions 2. Maverick Productions Competitors 3. White Leaf Productions
doc_332757931.docx