Description
SWOT ANALYSIS OF BAJAJ PLATINA
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Bajaj Platina Bajaj Auto Motorcycles Two-wheeler Dumdaar sawari Durable stylish and good performance STP Middle-class people who want a bike that is stylish and gives a good mileage Middle class youth from the age bracket of 25-36 For bikes who want to experience a powerful ride SWOT 1.Strong brand name and huge market 2.Excellent distribution through franchisees 3.Most reliable for Indian roads as it requires low maintenance 4.Good mileage 1.Simplistic Design 2.Focuses on just mileage 1. Expansion in rural and tier-2 cities 2. Innovations in technology 1. New entrants 2. Competitors 3. Low cost bikes
Segment Target Group Positioning
Strength
Weakness
Opportunity
Threats
Competition Victor Apache Splendor Competitors Passion
doc_183998723.docx
SWOT ANALYSIS OF BAJAJ PLATINA
Brand Name Parent Company Category Sector Tagline/ Slogan USP
Bajaj Platina Bajaj Auto Motorcycles Two-wheeler Dumdaar sawari Durable stylish and good performance STP Middle-class people who want a bike that is stylish and gives a good mileage Middle class youth from the age bracket of 25-36 For bikes who want to experience a powerful ride SWOT 1.Strong brand name and huge market 2.Excellent distribution through franchisees 3.Most reliable for Indian roads as it requires low maintenance 4.Good mileage 1.Simplistic Design 2.Focuses on just mileage 1. Expansion in rural and tier-2 cities 2. Innovations in technology 1. New entrants 2. Competitors 3. Low cost bikes
Segment Target Group Positioning
Strength
Weakness
Opportunity
Threats
Competition Victor Apache Splendor Competitors Passion
doc_183998723.docx