Description
SWOT ANALYSIS OF BAJAJ KAWASAKI NINJA
Brand Name
Bajaj Kawasaki Ninja
Parent Company
Bajaj Auto
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Refined aggression; Let the good times roll
USP
Extremely powerful 650cc engine
STP
Segment
Premium sports bike
Target Group
Upper class young boys 18-25
Positioning
One of the world's most powerful and reknowned sportsbike
SWOT
1.Excellent brand name Strength 2.High speed and performance
1.Very expensive Weakness 2.Cant utilise maximum power due to traffic issues
1.New emerging high income market Opportunity 2.Better innovations
1.Threats from other competitors Threats 2.At such a high price people might prefer cars
Competition
Ducati Hayabusa R1 Competitors Vmax
doc_673653267.docx
SWOT ANALYSIS OF BAJAJ KAWASAKI NINJA
Brand Name
Bajaj Kawasaki Ninja
Parent Company
Bajaj Auto
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Refined aggression; Let the good times roll
USP
Extremely powerful 650cc engine
STP
Segment
Premium sports bike
Target Group
Upper class young boys 18-25
Positioning
One of the world's most powerful and reknowned sportsbike
SWOT
1.Excellent brand name Strength 2.High speed and performance
1.Very expensive Weakness 2.Cant utilise maximum power due to traffic issues
1.New emerging high income market Opportunity 2.Better innovations
1.Threats from other competitors Threats 2.At such a high price people might prefer cars
Competition
Ducati Hayabusa R1 Competitors Vmax
doc_673653267.docx