Description
SWOT ANALYSIS OF BAIDU
Baidu
Parent Company
Baidu Inc.
Category
Computer Services
Sector
IT and Technology
Tagline/ Slogan
Finding anything you need in everyday life
USP
Efficient search engine
STP
Segment
Internet and mobile search engine users
People using internet for searching, using multimedia content in China, Target Group Japan, Thailand, Egypt and India
Positioning
Leader in Online Search in China
SWOT Analysis
1. Strong brand image and reputation 2. Leader in its segment of internet searches in China with presence in China, Japan, Thailand, Egypt and India 3. Strong and efficient management team Strength 4. First Chinese company to be included in the NASDAQ-100 index
1. Youa, e-commerce subsidiary separating out from Baidu 2. Brand recall outside China is lesser as advertising activity is lesser than competition Weakness 3. Late entrants in launching low cost smart phones
1. Huge market share in domestic market of China 2. Already build IT infrastructure system to help internet access rates Opportunity 3. Few local players to compete with
1. Increasing competition due to global players like Google, Yahoo etc. 2. Government intervention in the service, as main customer base is Threats China
3. Rate at which innovation is very high, which keep company in laggards, if not it doesn’t match the pace of innovation
Competition
1. Netease.com 2.Tencent holdings 3. Fiserv 4. RenRen Competitors 5. Sohu
doc_652083860.docx
SWOT ANALYSIS OF BAIDU
Baidu
Parent Company
Baidu Inc.
Category
Computer Services
Sector
IT and Technology
Tagline/ Slogan
Finding anything you need in everyday life
USP
Efficient search engine
STP
Segment
Internet and mobile search engine users
People using internet for searching, using multimedia content in China, Target Group Japan, Thailand, Egypt and India
Positioning
Leader in Online Search in China
SWOT Analysis
1. Strong brand image and reputation 2. Leader in its segment of internet searches in China with presence in China, Japan, Thailand, Egypt and India 3. Strong and efficient management team Strength 4. First Chinese company to be included in the NASDAQ-100 index
1. Youa, e-commerce subsidiary separating out from Baidu 2. Brand recall outside China is lesser as advertising activity is lesser than competition Weakness 3. Late entrants in launching low cost smart phones
1. Huge market share in domestic market of China 2. Already build IT infrastructure system to help internet access rates Opportunity 3. Few local players to compete with
1. Increasing competition due to global players like Google, Yahoo etc. 2. Government intervention in the service, as main customer base is Threats China
3. Rate at which innovation is very high, which keep company in laggards, if not it doesn’t match the pace of innovation
Competition
1. Netease.com 2.Tencent holdings 3. Fiserv 4. RenRen Competitors 5. Sohu
doc_652083860.docx