Description
SWOT ANALYSIS OF BABETTE WASSERMAN
Babette Wasserman
Parent Company
Babette Wasserman
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
London
USP
Exclusive accessories brand. STP
Segment
Men ans women seeking designer accessories
Target Group
Urban men and women from the upper middle class
Positioning
Designer accessories with a difference SWOT Analysis
1. Babette Wasserman’s reputation as successful designer is the main strongpoint of the brand. 2. The brands exclusiveness in men’s accessories gives the brand a unique identity. 3. Many famous film personalities are clients of the brand 4. The brand has special offers like Living Social Deal for its e-store Strength which are a highlight.
1. The brand does not have its own retail outlets given that it is a luxury brand. 2. The brand has been a mainstay of Great Britain and has not moved Weakness out globally
1. The brand can start its own exclusive outlets by way of which it Opportunity can control the entire distribution channel. 2. The brand can diversify into new product line in order to give a
wider variety of products to choose from. 3. The brand can also tap new markets in Asia where there is a growing market of accessories.
1. The brand faces stiff competition from global fashion houses that too are foraying in the accessories segment. 2. The recent slowdown in the European markets could see the sales Threats revenues getting affected. Competition
1. Links London Competitors 2. Astley Clarke
doc_852126393.docx
SWOT ANALYSIS OF BABETTE WASSERMAN
Babette Wasserman
Parent Company
Babette Wasserman
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
London
USP
Exclusive accessories brand. STP
Segment
Men ans women seeking designer accessories
Target Group
Urban men and women from the upper middle class
Positioning
Designer accessories with a difference SWOT Analysis
1. Babette Wasserman’s reputation as successful designer is the main strongpoint of the brand. 2. The brands exclusiveness in men’s accessories gives the brand a unique identity. 3. Many famous film personalities are clients of the brand 4. The brand has special offers like Living Social Deal for its e-store Strength which are a highlight.
1. The brand does not have its own retail outlets given that it is a luxury brand. 2. The brand has been a mainstay of Great Britain and has not moved Weakness out globally
1. The brand can start its own exclusive outlets by way of which it Opportunity can control the entire distribution channel. 2. The brand can diversify into new product line in order to give a
wider variety of products to choose from. 3. The brand can also tap new markets in Asia where there is a growing market of accessories.
1. The brand faces stiff competition from global fashion houses that too are foraying in the accessories segment. 2. The recent slowdown in the European markets could see the sales Threats revenues getting affected. Competition
1. Links London Competitors 2. Astley Clarke
doc_852126393.docx