Description
SWOT ANALYSIS OF BABA TOBACCO
Baba Tobacco
Parent Company
DS Group
Category
Tobacco
Sector
Foods and Beverages
Tagline/ Slogan
BABA flavoured chewing tobacco, BABA Zarda
USP
Finely packed tobacco leaves and its packaging STP
Segment
People chewing tobacco
Target Group
Quality conscious consumers in India and overseas
Positioning
Premium quality chewing tobacco product SWOT Analysis
1.Market leader in chewing tobacco industry 2.It was world’s first flavoured chewing tobacco 3. Excellent quality, taste and popularity 4.Low priced product as compared to other forms of tobacco Strength 5.Virtually no tax on tobacco at the entry stage
1.Tobacco is carcinogenic 2. Many player means growth is stagnant Weakness 3. Pressure from NGOs and govt authorities affects operations
1.Can be leveraged as product for women among lower classes who consider smoking tobacco is a taboo Opportunity 2.Product for youth
3.Increase exports
1.Ban on gutka in states of India 2.Increase in young people preferring cigarettes 3. Presence of non-tobacco pan-masala and mouth freshener Threats 4.People becoming aware of ill-effects of tobacco Competition
1.Dilbagh 2.Goa Competitors 3.Manikchand
doc_199360413.docx
SWOT ANALYSIS OF BABA TOBACCO
Baba Tobacco
Parent Company
DS Group
Category
Tobacco
Sector
Foods and Beverages
Tagline/ Slogan
BABA flavoured chewing tobacco, BABA Zarda
USP
Finely packed tobacco leaves and its packaging STP
Segment
People chewing tobacco
Target Group
Quality conscious consumers in India and overseas
Positioning
Premium quality chewing tobacco product SWOT Analysis
1.Market leader in chewing tobacco industry 2.It was world’s first flavoured chewing tobacco 3. Excellent quality, taste and popularity 4.Low priced product as compared to other forms of tobacco Strength 5.Virtually no tax on tobacco at the entry stage
1.Tobacco is carcinogenic 2. Many player means growth is stagnant Weakness 3. Pressure from NGOs and govt authorities affects operations
1.Can be leveraged as product for women among lower classes who consider smoking tobacco is a taboo Opportunity 2.Product for youth
3.Increase exports
1.Ban on gutka in states of India 2.Increase in young people preferring cigarettes 3. Presence of non-tobacco pan-masala and mouth freshener Threats 4.People becoming aware of ill-effects of tobacco Competition
1.Dilbagh 2.Goa Competitors 3.Manikchand
doc_199360413.docx