Description
SWOT ANALYSIS OF BABA TOBACCO

Baba Tobacco

Parent Company

DS Group

Category

Tobacco

Sector

Foods and Beverages

Tagline/ Slogan

BABA flavoured chewing tobacco, BABA Zarda

USP

Finely packed tobacco leaves and its packaging STP

Segment

People chewing tobacco

Target Group

Quality conscious consumers in India and overseas

Positioning

Premium quality chewing tobacco product SWOT Analysis

1.Market leader in chewing tobacco industry 2.It was world’s first flavoured chewing tobacco 3. Excellent quality, taste and popularity 4.Low priced product as compared to other forms of tobacco Strength 5.Virtually no tax on tobacco at the entry stage

1.Tobacco is carcinogenic 2. Many player means growth is stagnant Weakness 3. Pressure from NGOs and govt authorities affects operations

1.Can be leveraged as product for women among lower classes who consider smoking tobacco is a taboo Opportunity 2.Product for youth

3.Increase exports

1.Ban on gutka in states of India 2.Increase in young people preferring cigarettes 3. Presence of non-tobacco pan-masala and mouth freshener Threats 4.People becoming aware of ill-effects of tobacco Competition

1.Dilbagh 2.Goa Competitors 3.Manikchand



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