Description
SWOT ANALYSIS OF BABA ARTS LIMITED

Baba Arts Limited

Parent Company

Baba Arts Limited, Galaxy Multimedia Ltd.

Category

Broadcasting and Cables

Sector

Media and Entertainment

Tagline/ Slogan

Revolution in movies

Service with highest professional standards, with latest equipment and USP software and at most convenient locations for film industry

STP

Segment

Entertainment and Advertising industry users

Company's customers, Film producers, Artists and technicians, Satellite Target Group channels and Company's bankers

One stop solution for production, post-production and multimedia Positioning requirements

SWOT Analysis

1. Provides post production and animation services for films, TV serials, advertising films, music shows, and music videos and audios 2. Involved in home entertainment business, including the sale of VCD/DVDs 3. Engaged in the post production, trade of intellectual property rights of film, and film production of Tamil and Hindi movies 4. Emphasis on conservation of energy 5. Set up fully integrated multimedia studio to cater to the needs of production and post-production requirements of the film, television and Strength web industries.

1.Intense competition means revenue market share is limited 2. Company has not taken undertaken any research and development Weakness activity

1. Take support from company's customers, film producers, artists and technicians, satellite channels and company's bankers 2. Partner with other companies for producing films, serials and music shows Opportunity 3.Expand studios in different regions

1. Its subsidiary (Mahadev Production Pvt. Ltd.) ceases to exist in which major portion of money was invested 2. Loosing competition to major industrial players 3. Entry of new players in film and production, home entertainment and Threats studio division space

Competition

1.Balaji Telefilms Limited 2.Eros International Media Limited 3. PVR Ltd. Competitors 4. Prime Focus Ltd.



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