Description
SWOT ANALYSIS OF AXIS BANK
AXIS bank Parent Company Category Sector Tagline/ Slogan USP Axis Bank Limited Banking Banking, Financial Services Aapka solution
One of the largest private sector financer in Indian agriculture STP
Segment Target Group Positioning
People and Enterprises in need of banking and financial services People from middle income group, HNIs, Corporates Bank that is with you when you are in need SWOT Analysis 1. The bank has a good image among urban population 2. The bank is registering a good growth 3. A huge portfolio of product and services 4. Decent penetration in the rural areas 5. One of the largest private sector financer in India for Agriculture loans wiz Retail Agri & Corporate Agri 1. Lesser no. of branches compared to its competitors 2. Image of the bank still under the shadow of the UTI debacle 1. Expansion in rural areas 2. Going to foreign markets and exploring the new economies 1. New banking licenses issued by the Reserve Bank Of India 2. Foreign banks 3. Competitors
Strength
Weakness
Opportunity
Threats
Competition 1. SBI 2. Punjab National Bank 3. ICICI
Competitors
doc_731989487.docx
SWOT ANALYSIS OF AXIS BANK
AXIS bank Parent Company Category Sector Tagline/ Slogan USP Axis Bank Limited Banking Banking, Financial Services Aapka solution
One of the largest private sector financer in Indian agriculture STP
Segment Target Group Positioning
People and Enterprises in need of banking and financial services People from middle income group, HNIs, Corporates Bank that is with you when you are in need SWOT Analysis 1. The bank has a good image among urban population 2. The bank is registering a good growth 3. A huge portfolio of product and services 4. Decent penetration in the rural areas 5. One of the largest private sector financer in India for Agriculture loans wiz Retail Agri & Corporate Agri 1. Lesser no. of branches compared to its competitors 2. Image of the bank still under the shadow of the UTI debacle 1. Expansion in rural areas 2. Going to foreign markets and exploring the new economies 1. New banking licenses issued by the Reserve Bank Of India 2. Foreign banks 3. Competitors
Strength
Weakness
Opportunity
Threats
Competition 1. SBI 2. Punjab National Bank 3. ICICI
Competitors
doc_731989487.docx