Description
SWOT ANALYSIS OF AXEL SPRINGER
Axel Springer
Parent Company
Axel Springer Group
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Bringing innovation in Media
USP
Great quality educational material for current, and coming generations
STP
Segment
All kinds of media printing
Target Group
Newspapers, Magazines and academic books
Positioning
Best Quality and Printing solutions
SWOT Analysis
1. Axel Springer is an integrated multimedia company offering print and digital media 2. They perform best by close relationships with the markets, authors, and their readers 3. Well equipped with the resources to meet the expectations of the readers and authors 4. Covers all editorial genres through diversity in the German Language Strength 5. Fact driven marketing approach
1. Mostly concentrated in parts of Europe 2. Headroom for the market growth on the French speaking markets appear limited 3.Absence of English language educational activity to spearhead Weakness Hachette Livre’s international growth in developing countries
1. Expand and strengthen overseas businesses & operations 2. Acquisitions and mergers in other publishing & printing companies Opportunity 3. Working on core competencies and strengthen the brand image
1. Increasing online resources targeting the niche segments 2. Best authors moving to other publications for publishing their next Threats book
3. Intense dependence on a single segment is always risky
Competition
1. Random House 2. Mercure de France Competitors 3.Olympia Press
doc_755722261.docx
SWOT ANALYSIS OF AXEL SPRINGER
Axel Springer
Parent Company
Axel Springer Group
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Bringing innovation in Media
USP
Great quality educational material for current, and coming generations
STP
Segment
All kinds of media printing
Target Group
Newspapers, Magazines and academic books
Positioning
Best Quality and Printing solutions
SWOT Analysis
1. Axel Springer is an integrated multimedia company offering print and digital media 2. They perform best by close relationships with the markets, authors, and their readers 3. Well equipped with the resources to meet the expectations of the readers and authors 4. Covers all editorial genres through diversity in the German Language Strength 5. Fact driven marketing approach
1. Mostly concentrated in parts of Europe 2. Headroom for the market growth on the French speaking markets appear limited 3.Absence of English language educational activity to spearhead Weakness Hachette Livre’s international growth in developing countries
1. Expand and strengthen overseas businesses & operations 2. Acquisitions and mergers in other publishing & printing companies Opportunity 3. Working on core competencies and strengthen the brand image
1. Increasing online resources targeting the niche segments 2. Best authors moving to other publications for publishing their next Threats book
3. Intense dependence on a single segment is always risky
Competition
1. Random House 2. Mercure de France Competitors 3.Olympia Press
doc_755722261.docx