Description
SWOT ANALYSIS OF AUTOMOBLOX
Automoblox
Parent Company
Automoblox Company, LLC
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Half the size. All the fun
USP
Educational toys for children
STP
Segment
Educational wooden car construction toy
Target Group
Ages 3-9 of middle and upper class
Positioning
Select cars for a select few
SWOT Analysis
1.Incorporates educational features to develop key skills in young children 2. Strong brand name and presence across US 3. Many places in U.K. and U.S.A. use cars from the Automoblox range to demonstrate modern car assembly techniques to children 4. Encourages goal oriented play and problem solving Strength 5.Parts of cars can be separately bought
1.Product portfolio is limited to cars 2.Meant for kids with a creative bent of mind only Weakness 3.Small target group and limited global presence
1. Organize competitions in schools 2. Diversify into other segments Opportunity 3. Global expansion to emerging economies
1.Video games 2.Cartoon channels and Internet 3. Changing preference of children Threats 4. Outdoor games
5. Compatition from other similar companies
Competition
1. Lego 2. Meccano 3. VTech Competitors 4. Leapfrog
doc_188817375.docx
SWOT ANALYSIS OF AUTOMOBLOX
Automoblox
Parent Company
Automoblox Company, LLC
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Half the size. All the fun
USP
Educational toys for children
STP
Segment
Educational wooden car construction toy
Target Group
Ages 3-9 of middle and upper class
Positioning
Select cars for a select few
SWOT Analysis
1.Incorporates educational features to develop key skills in young children 2. Strong brand name and presence across US 3. Many places in U.K. and U.S.A. use cars from the Automoblox range to demonstrate modern car assembly techniques to children 4. Encourages goal oriented play and problem solving Strength 5.Parts of cars can be separately bought
1.Product portfolio is limited to cars 2.Meant for kids with a creative bent of mind only Weakness 3.Small target group and limited global presence
1. Organize competitions in schools 2. Diversify into other segments Opportunity 3. Global expansion to emerging economies
1.Video games 2.Cartoon channels and Internet 3. Changing preference of children Threats 4. Outdoor games
5. Compatition from other similar companies
Competition
1. Lego 2. Meccano 3. VTech Competitors 4. Leapfrog
doc_188817375.docx