Description
SWOT ANALYSIS OF AUDI
Audi Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Super mini, SUV, Sedan, Sports Car Automobiles Advancement through technology; Progress through technology Wide range of luxurious and comfortable cars delivering excellent engine performance STP Segment Target Group Affluent customers seeking luxury, comfort and excellent driving experience Targeted towards professionals and executives as well as rich families Positioned as a company which continuously progresses by using innovative technology and provides superior luxury and better driving experience
Positioning
SWOT Analysis 1. Available in both petrol and diesel variants with a huge product portfolio 2. Wide range to cars to choose from starting from Hatchback to Luxury SUVs 3. Equipped with superior features like parking sensors, LED illuminated interiors, Air bags, traction control and much more 4.Elegant styling of both interiors & exteriors 5. Latest technology like Quattro and FSI provide refined and efficient engine performance 6. Well established brand which helps in the brand recall 7. Has approximately 50,000 employees worldwide 8. The brand has actively been involved in motorsport and sponsorship of many sporting and premium events
Strength
1. High maintenance & handling cost 2. Limited presence in emerging markets where some other brands have taken over the market 1. Expanding automobile market and available space 2. Opportunity to leverage brand recall and acquire newer customers 3. Expansion of product portfolio by entering into low cost cars 4. Increasing manufacturing capability to meet increasing demand generated through advertising 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Product innovations and frugal engineering by competitors 4. Limitations due to government policies in entering foreign markets Competition 1. BMW 2. Volkswagen 3. Mercedes Competitors 4. Porsche
Weakness
Opportunity
Threats
doc_354411159.docx
SWOT ANALYSIS OF AUDI
Audi Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Super mini, SUV, Sedan, Sports Car Automobiles Advancement through technology; Progress through technology Wide range of luxurious and comfortable cars delivering excellent engine performance STP Segment Target Group Affluent customers seeking luxury, comfort and excellent driving experience Targeted towards professionals and executives as well as rich families Positioned as a company which continuously progresses by using innovative technology and provides superior luxury and better driving experience
Positioning
SWOT Analysis 1. Available in both petrol and diesel variants with a huge product portfolio 2. Wide range to cars to choose from starting from Hatchback to Luxury SUVs 3. Equipped with superior features like parking sensors, LED illuminated interiors, Air bags, traction control and much more 4.Elegant styling of both interiors & exteriors 5. Latest technology like Quattro and FSI provide refined and efficient engine performance 6. Well established brand which helps in the brand recall 7. Has approximately 50,000 employees worldwide 8. The brand has actively been involved in motorsport and sponsorship of many sporting and premium events
Strength
1. High maintenance & handling cost 2. Limited presence in emerging markets where some other brands have taken over the market 1. Expanding automobile market and available space 2. Opportunity to leverage brand recall and acquire newer customers 3. Expansion of product portfolio by entering into low cost cars 4. Increasing manufacturing capability to meet increasing demand generated through advertising 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Product innovations and frugal engineering by competitors 4. Limitations due to government policies in entering foreign markets Competition 1. BMW 2. Volkswagen 3. Mercedes Competitors 4. Porsche
Weakness
Opportunity
Threats
doc_354411159.docx