Description
Swot analysis of Audi A1
Audi A1 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Super mini Automobiles Small Car, Big on Audi A compact car which has luxuries and space STP Segment Super-mini cars for rich individuals Targeted towards affluent individuals and those who have to traverse through dense traffic Positioned as a small compact super mini which has same luxuries compared to bigger SUVs but is more convenient in maneuvering SWOT Analysis 1. Available in both petrol and diesel variant 2. Spacious and luxurious cabin & good handling 3. Variations available in selecting the color combination of interiors, supported with brilliant LED lighting 4.Smaller and compact as compared to Q5 & Q7 which is more suitable for traffic conditions Strength 5. Strong brand presence owing to excellent marketing and advertising 1. High competition from other premium brands means limited market share Weakness 2. The brand perception that tags along with brand Audi that it
Target Group
Positioning
will be costly 1. Expanding automobile market and available space 2. Increasing per capita income and purchasing capability Opportunity 3. Owned by a renowned and reputed brand name i.e. Audi, which can help in increasing international presence 1. Increasing fuel costs 2. Competition from other big automobile giants Threats 3. Product innovations and frugal engineering by competitors Competition 1. BMW Mini Cooper Competitors 2. Volkswagen beetle
doc_570846700.docx
Swot analysis of Audi A1
Audi A1 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Super mini Automobiles Small Car, Big on Audi A compact car which has luxuries and space STP Segment Super-mini cars for rich individuals Targeted towards affluent individuals and those who have to traverse through dense traffic Positioned as a small compact super mini which has same luxuries compared to bigger SUVs but is more convenient in maneuvering SWOT Analysis 1. Available in both petrol and diesel variant 2. Spacious and luxurious cabin & good handling 3. Variations available in selecting the color combination of interiors, supported with brilliant LED lighting 4.Smaller and compact as compared to Q5 & Q7 which is more suitable for traffic conditions Strength 5. Strong brand presence owing to excellent marketing and advertising 1. High competition from other premium brands means limited market share Weakness 2. The brand perception that tags along with brand Audi that it
Target Group
Positioning
will be costly 1. Expanding automobile market and available space 2. Increasing per capita income and purchasing capability Opportunity 3. Owned by a renowned and reputed brand name i.e. Audi, which can help in increasing international presence 1. Increasing fuel costs 2. Competition from other big automobile giants Threats 3. Product innovations and frugal engineering by competitors Competition 1. BMW Mini Cooper Competitors 2. Volkswagen beetle
doc_570846700.docx