Description
Swot analysis of Aston martin
Aston Martin
Parent Company
Aston Martin
Category
Sports Car
Sector
Automobiles
Tagline/ Slogan
Power, Beauty & Soul
USP
Ultimate luxury and powerful performance STP
Segment
Luxury Cars, Sports Car
Target Group
Targeted towards the elite class of affluent customers
Positioned as a company which has been delivering value to customers for many years through unmatchable performance & Positioning exclusive luxury SWOT Analysis
1. High brand equity and strong legacy 2. Rich historical heritage and values leading to strong customer connect 3. Strong engineering & designing team 4. Ultimate luxury & comfort 5. Cutting Edge & innovative technological features 6. Strong presence in racing and motor sports events Strength 7. Strong marketing and branding through advertising
1.Comparitively, Lesser market penetration Weakness 2. Limited product portfolio in emerging economies
1. Expanding automobile market 2. The historical values and heritage can be leveraged to acquire new customers 3. Increase market penetration through extensive distribution and increased promotion 4. Attract more customers through competitive pricing Opportunity 5. Increasing the availability of service and spare parts
1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition
1. Mercedes Benz 2. Porsche 3. Bentley 4. Lexus 5. Audi Competitors 6. Maserati
doc_735958723.docx
Swot analysis of Aston martin
Aston Martin
Parent Company
Aston Martin
Category
Sports Car
Sector
Automobiles
Tagline/ Slogan
Power, Beauty & Soul
USP
Ultimate luxury and powerful performance STP
Segment
Luxury Cars, Sports Car
Target Group
Targeted towards the elite class of affluent customers
Positioned as a company which has been delivering value to customers for many years through unmatchable performance & Positioning exclusive luxury SWOT Analysis
1. High brand equity and strong legacy 2. Rich historical heritage and values leading to strong customer connect 3. Strong engineering & designing team 4. Ultimate luxury & comfort 5. Cutting Edge & innovative technological features 6. Strong presence in racing and motor sports events Strength 7. Strong marketing and branding through advertising
1.Comparitively, Lesser market penetration Weakness 2. Limited product portfolio in emerging economies
1. Expanding automobile market 2. The historical values and heritage can be leveraged to acquire new customers 3. Increase market penetration through extensive distribution and increased promotion 4. Attract more customers through competitive pricing Opportunity 5. Increasing the availability of service and spare parts
1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition
1. Mercedes Benz 2. Porsche 3. Bentley 4. Lexus 5. Audi Competitors 6. Maserati
doc_735958723.docx