Description
SWOT ANALYSIS OF ASTELLAS PHARMA

Astellas Pharma

Parent Company

Astellas Pharma

Category

Pharmaceuticals

Sector

Healthcare

Tagline/ Slogan

Leading light for life; Changing tomorrow

They are research driven organization operating in over 40 countries USP with thrust on ethical pharmaceuticals.

STP

Segment

Urology, organ transplant, infection, immunology segment

Target Group

Medical representatives, healthcare professionals

They want to contribute in improving health of people through Positioning innovative & reliable healthcare

SWOT Analysis

1. Strong product pipeline supported by a workforce of over 14,000 2. Astellas pharma has management policies with strong emphasis on CSR 3. Considerable presence in organ transplant segment 4. Well defined global compliance structure which reduces regulatory issues 5. Presence in approx 15 countries 6. Expertise R&D in infectious diseases, diabetes, gastrointestinal Strength diseases etc

1. Limited presence in emerging markets and overdependence on the Japanese market Weakness 2.High reliance on few blockbuster drugs like Prograf, Harrnal, Vesicare

1. Increasing global ageing population 2. Increase in health awareness Opportunity 3. Tie-ups with global pharma brands and hospitals

Threats

1. Natural disasters in Japan which disrupts major business operations

2. Reduction in spending on healthcare 3. Global economic slowdown

Competition

1. Abbott laboratories 2. Amgen Competitors 3. Allergan Inc.



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