Description
SWOT ANALYSIS OF ASSA ABLOY
Assa Abloy
Parent Company
Assa Abloy Group
Category
Security
Sector
IT and Technology
Tagline/ Slogan
NA
USP
Largest manufacturer of high-security locks in world
STP
Segment
Enterprises which needs security systems
Target Group
Provides security and surveillance to any place or object
Positioning
Provides unparalleled security than anyone
SWOT Analysis
1.Efficient use of resources 2.Strong growth prospects 3.Has strong and wide product portfolio 4. Strong financial performance has profit of SEK 4.5 billion in 2010 Strength and employee strength of 37,280.
Weakness
1. Dependency on distributor
1. Construction spending in Europe 2. Corporate restructuring Opportunity 3. Focus on research and development
1. Intense competition Threats 2. Strict laws and regulations
Competition
Competitors
1. G4S
2. Dunbar Armored 3. Garda cash Logistics 4. Brink's Company
doc_453522280.docx
SWOT ANALYSIS OF ASSA ABLOY
Assa Abloy
Parent Company
Assa Abloy Group
Category
Security
Sector
IT and Technology
Tagline/ Slogan
NA
USP
Largest manufacturer of high-security locks in world
STP
Segment
Enterprises which needs security systems
Target Group
Provides security and surveillance to any place or object
Positioning
Provides unparalleled security than anyone
SWOT Analysis
1.Efficient use of resources 2.Strong growth prospects 3.Has strong and wide product portfolio 4. Strong financial performance has profit of SEK 4.5 billion in 2010 Strength and employee strength of 37,280.
Weakness
1. Dependency on distributor
1. Construction spending in Europe 2. Corporate restructuring Opportunity 3. Focus on research and development
1. Intense competition Threats 2. Strict laws and regulations
Competition
Competitors
1. G4S
2. Dunbar Armored 3. Garda cash Logistics 4. Brink's Company
doc_453522280.docx