Description
SWOT ANALYSIS OF ASICS
ASICS
Parent Company
ASICS
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Sound mind sound body
USP
Shoes for Sports Enthusiast STP
Segment
People Enthusiastic about sports
Target Group
Men and women from the upper middle class and upper class
Positioning
All-Sports Footwear Brand SWOT Analysis
1. Has established itself as a niche brand in sports footwear 2. Known as a leader in innovation 3. Global Presence which results in strong reach 4. Sponsorship of many international teams and players, apart from being associated with international sports events 5. Strong rd team coming up with innovative products for apparel and Strength equipment form different disciplines
1.Diversification may lead to brand dilution 2.Has to first create more market and awareness in countries where Weakness sports shoes shopping is not a culture
1.To increase awareness about ASICS in emerging countries 2.Integrate the e-business in the business model to increase Opportunity efficiency 3.To become a market leader in this segment as there are limited
well known players
1.Substitutes available at cheaper costs 2.Increasing indirect players getting into this sports segment Threats 3. Competitors increasing brand awareness and penetration Competition
1.Nike 2.Adidas Competitors 3. Fila
doc_103947431.docx
SWOT ANALYSIS OF ASICS
ASICS
Parent Company
ASICS
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Sound mind sound body
USP
Shoes for Sports Enthusiast STP
Segment
People Enthusiastic about sports
Target Group
Men and women from the upper middle class and upper class
Positioning
All-Sports Footwear Brand SWOT Analysis
1. Has established itself as a niche brand in sports footwear 2. Known as a leader in innovation 3. Global Presence which results in strong reach 4. Sponsorship of many international teams and players, apart from being associated with international sports events 5. Strong rd team coming up with innovative products for apparel and Strength equipment form different disciplines
1.Diversification may lead to brand dilution 2.Has to first create more market and awareness in countries where Weakness sports shoes shopping is not a culture
1.To increase awareness about ASICS in emerging countries 2.Integrate the e-business in the business model to increase Opportunity efficiency 3.To become a market leader in this segment as there are limited
well known players
1.Substitutes available at cheaper costs 2.Increasing indirect players getting into this sports segment Threats 3. Competitors increasing brand awareness and penetration Competition
1.Nike 2.Adidas Competitors 3. Fila
doc_103947431.docx