Description
SWOT ANALYSIS OF ASHOK GROUP
Ashok Group Parent Company Category Sector Tagline/ Slogan USP India Tourism Development Corporation Limited (ITDC) Hotels and Resorts Tourism and Hospitality India’s host to the world Represents Indian traditional grandeur STP Segment Target Group Positioning Mid-Market and Upscale Segment Business and leisure travelers, foreigners Real representation of Indian hospitality SWOT Analysis 1. Government aided with a good workforce 2. Years of expertise in the hospitality sector 3. Brand equity and strong brand presence in India 4. Around 16 hotels across India. They are increasing their hold in India through the Ashok Alliance Hotels scheme 1. Changing consumer behavior and requirements 2. Insufficient marketing and digitalization as compared to global players 3. No global presence as compared to other leading hotel chains 1. Increasing desire to visit hotels with an air of authenticity 2. Hotel management is now a popular career choice, using their expertise to train the youth, hence, increasing manpower to be recruited 3. Increased influx of foreigners visiting the country looking to
Strength
Weakness
Opportunity
experience “Incredible India” 4. There is a shortage of rooms in the Indian Hotel Industry 5. Increase in business travel within the country 1. Global leaders are increasing their penetration in the country 2. Competitors are offering more innovative services Threats 3.Increasing terrorist attacks Competition 1.Taj Hotels 2.Oberoi Hotels 3.ITC Hotels
Competitors
doc_531500434.docx
SWOT ANALYSIS OF ASHOK GROUP
Ashok Group Parent Company Category Sector Tagline/ Slogan USP India Tourism Development Corporation Limited (ITDC) Hotels and Resorts Tourism and Hospitality India’s host to the world Represents Indian traditional grandeur STP Segment Target Group Positioning Mid-Market and Upscale Segment Business and leisure travelers, foreigners Real representation of Indian hospitality SWOT Analysis 1. Government aided with a good workforce 2. Years of expertise in the hospitality sector 3. Brand equity and strong brand presence in India 4. Around 16 hotels across India. They are increasing their hold in India through the Ashok Alliance Hotels scheme 1. Changing consumer behavior and requirements 2. Insufficient marketing and digitalization as compared to global players 3. No global presence as compared to other leading hotel chains 1. Increasing desire to visit hotels with an air of authenticity 2. Hotel management is now a popular career choice, using their expertise to train the youth, hence, increasing manpower to be recruited 3. Increased influx of foreigners visiting the country looking to
Strength
Weakness
Opportunity
experience “Incredible India” 4. There is a shortage of rooms in the Indian Hotel Industry 5. Increase in business travel within the country 1. Global leaders are increasing their penetration in the country 2. Competitors are offering more innovative services Threats 3.Increasing terrorist attacks Competition 1.Taj Hotels 2.Oberoi Hotels 3.ITC Hotels
Competitors
doc_531500434.docx