Description
SWOT ANALYSIS OF ASDA
ASDA
Parent Company
Walmart
Category
Retail Industry
Sector
Lifestyle and Retail
Tagline/ Slogan
Saving your money every day
USP
Always connected to its customers via multi channel media. STP
Segment
Moderate means, hard pressed.
Target Group
Majority of married living people, internet savvy.
Positioning
UK’s cheapest market destination ahead of Tesco. SWOT Analysis
1. Wide range of product offerings and service offerings include financial services 2. Known for its amazing marketing campaigns 3. In constant touch with its customers via social networking – asks feedback, conducts competitions, etc. 4. Socially responsible through CSR initiatives Strength 5. Has over 140,000 employees working at over 500 stores
1.Limited global presence as compared to few other competitors 2. Their ability to sell prices have restricted their entrance is few Weakness countries as the country fear a competition with local vendors
1.Expanding in new areas of pharmacies, opticians, jewelry and photo department. Opportunity 2. Venturing into markets that are growing like India, China etc
1. Price war with other retail chains brands 2.Pressure of maintaining low prices. Threats 3. Ever changing policies of various central govts Competition
1.Tesco 2.Sainsbury’s Competitors 3.Morrisons
doc_691422920.docx
SWOT ANALYSIS OF ASDA
ASDA
Parent Company
Walmart
Category
Retail Industry
Sector
Lifestyle and Retail
Tagline/ Slogan
Saving your money every day
USP
Always connected to its customers via multi channel media. STP
Segment
Moderate means, hard pressed.
Target Group
Majority of married living people, internet savvy.
Positioning
UK’s cheapest market destination ahead of Tesco. SWOT Analysis
1. Wide range of product offerings and service offerings include financial services 2. Known for its amazing marketing campaigns 3. In constant touch with its customers via social networking – asks feedback, conducts competitions, etc. 4. Socially responsible through CSR initiatives Strength 5. Has over 140,000 employees working at over 500 stores
1.Limited global presence as compared to few other competitors 2. Their ability to sell prices have restricted their entrance is few Weakness countries as the country fear a competition with local vendors
1.Expanding in new areas of pharmacies, opticians, jewelry and photo department. Opportunity 2. Venturing into markets that are growing like India, China etc
1. Price war with other retail chains brands 2.Pressure of maintaining low prices. Threats 3. Ever changing policies of various central govts Competition
1.Tesco 2.Sainsbury’s Competitors 3.Morrisons
doc_691422920.docx