Description
SWOT ANALYSIS OF ARYZTA
Aryzta
Parent Company
Origin Enterprises, Hiestand Holding AG
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Passion for good food
The aroma of freshly baked goods at the point of sale drives consumer footfall and represents a point of difference for Aryzta’s USP customers in foodservice and retail establishments STP
Segment
Urban areas; Middle-to higher-income people
Convenience retail, gas stations, multiple retail, restaurants, catering Target Group and hotels, leisure and limited serve restaurants
Giving the best value, variety, taste and convenience to consumers at Positioning point of sale SWOT Analysis
1. Highly consistent cash generation business in highly predictable sector 2. In America it is a single business focused on customer partnerships, customer centric strategy and coordinated customer interactions 3. Leadership position in specialty bakery and an Integrated growthenabled supply chain 4. Geographic diversification with operations in the Americas, Europe, Asia, Australia and New Zealand Strength 5. Strong brand presence and high quality food products
Weakness
1. Fragile supply/demand balance
2. Consumers are interested in healthier food options such as whole grain, sodium-free, gluten-free or trans-fat free foods 3. Food inflation is resurgent 4. Consumer sentiment is weak, especially in Europe
1. Repositioning with focus on value creation opportunities 2. Growth opportunity in smart agriculture solutions and sustainable crop technologies Opportunity 3. Investment for new capacity development
1. Competitive product and pricing pressures 2. Foreign exchange fluctuations Threats 3. Regulatory developments Competition
1. Hostess Brands, Inc. 2. Associated British Foods plc. Competitors 3. Brioche Pasquier S.A.
doc_295203668.docx
SWOT ANALYSIS OF ARYZTA
Aryzta
Parent Company
Origin Enterprises, Hiestand Holding AG
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Passion for good food
The aroma of freshly baked goods at the point of sale drives consumer footfall and represents a point of difference for Aryzta’s USP customers in foodservice and retail establishments STP
Segment
Urban areas; Middle-to higher-income people
Convenience retail, gas stations, multiple retail, restaurants, catering Target Group and hotels, leisure and limited serve restaurants
Giving the best value, variety, taste and convenience to consumers at Positioning point of sale SWOT Analysis
1. Highly consistent cash generation business in highly predictable sector 2. In America it is a single business focused on customer partnerships, customer centric strategy and coordinated customer interactions 3. Leadership position in specialty bakery and an Integrated growthenabled supply chain 4. Geographic diversification with operations in the Americas, Europe, Asia, Australia and New Zealand Strength 5. Strong brand presence and high quality food products
Weakness
1. Fragile supply/demand balance
2. Consumers are interested in healthier food options such as whole grain, sodium-free, gluten-free or trans-fat free foods 3. Food inflation is resurgent 4. Consumer sentiment is weak, especially in Europe
1. Repositioning with focus on value creation opportunities 2. Growth opportunity in smart agriculture solutions and sustainable crop technologies Opportunity 3. Investment for new capacity development
1. Competitive product and pricing pressures 2. Foreign exchange fluctuations Threats 3. Regulatory developments Competition
1. Hostess Brands, Inc. 2. Associated British Foods plc. Competitors 3. Brioche Pasquier S.A.
doc_295203668.docx