Description
SWOT ANALYSIS OF ARGOS
Argos
Parent Company
Home Retail Group plc
Category
Retail Industry
Sector
Lifestyle and Retail
Find it, Get it, Argos It; It's So Easy; Don't shop for it, Argos it; Tagline/ Slogan Helping you Live for Less
To make it as easy as possible for customers to buy from the USP business STP
Segment
Online and offline buyers
Target Group
Households
For the ones who look for purchasing Items multi channel - in-store, Positioning can be ordered online or over the telephone SWOT Analysis
1. Largest general-goods retailer in the UK with over 800 stores 2. Offers online services for shopping 3. Owns famous brands including Elizabeth Duke (jewelry and watches), Alba, Bush, Chad Valley, etc 4. Huge working force with more than 51,000 employees 5. Argos reaches out to 130 million customers and 18 million UK Strength households
1.A few controversies like working on Sunday, pricing in Ireland have slightly affected the brand name 2. Extremely tough competitive market segment means limited market share Weakness 3. Lesser presence globally as compared to some other retain chains
1.Around 25% of sales are coming from online selling. Hence it can dwell further into this segment. Opportunity 2. Reaching out markets in the growing economies
1. International expansion of other brand would increase competition 2. Price war with other retail chains brands Threats 3. Change of Govt policies and regulations in the retail industry Competition
1.Tesco Competitors 2. Sainsbury
doc_370268148.docx
SWOT ANALYSIS OF ARGOS
Argos
Parent Company
Home Retail Group plc
Category
Retail Industry
Sector
Lifestyle and Retail
Find it, Get it, Argos It; It's So Easy; Don't shop for it, Argos it; Tagline/ Slogan Helping you Live for Less
To make it as easy as possible for customers to buy from the USP business STP
Segment
Online and offline buyers
Target Group
Households
For the ones who look for purchasing Items multi channel - in-store, Positioning can be ordered online or over the telephone SWOT Analysis
1. Largest general-goods retailer in the UK with over 800 stores 2. Offers online services for shopping 3. Owns famous brands including Elizabeth Duke (jewelry and watches), Alba, Bush, Chad Valley, etc 4. Huge working force with more than 51,000 employees 5. Argos reaches out to 130 million customers and 18 million UK Strength households
1.A few controversies like working on Sunday, pricing in Ireland have slightly affected the brand name 2. Extremely tough competitive market segment means limited market share Weakness 3. Lesser presence globally as compared to some other retain chains
1.Around 25% of sales are coming from online selling. Hence it can dwell further into this segment. Opportunity 2. Reaching out markets in the growing economies
1. International expansion of other brand would increase competition 2. Price war with other retail chains brands Threats 3. Change of Govt policies and regulations in the retail industry Competition
1.Tesco Competitors 2. Sainsbury
doc_370268148.docx