Description
SWOT ANALYSIS OF AQUAFINA WATER
Aquafina Water
Parent Company
Pepsi
Category
Water
Sector
Food Products
Tagline/ Slogan
The purest part of you
Aquafina goes through state-of-the-art purification process to give USP consumers pure water and perfect taste
STP
Segment
For all people seeking hygienic drinking water
Target Group
All age groups Lower, middle and upper class people
Positioning
Pure and great taste of water
SWOT Analysis
1.Excellent branding and advertising through TVCs, print ads 2.Excellent distribution and availability at retails, groceries, restaurants, hotels etc 3.Pepsi Brand Name adds more value to it and it has a global availability 4. Available products also include flavor splash, sparkling water 5. Environmental friendly plastic bottle packaging 6. Sponsor of major sporting events Strength 7. Aquafina brand also has skincare, body care and lip care products
1. Lots of players in the packaged water segment means limited market share 2. Cases of used bottles being refilled by local mafia affects image Weakness slightly
1.Leverage successful brand Pepsi 2.Advertise more with benefits of pure water 3.Buy out and acquire competition Opportunity 4.More tie-ups with hotels, corporates, colleges etc
1.Threat from other water company competitors 2.Lot of People don’t spend on water or buy local brands Threats 3.Lots of local brands of bottled water
Competition
1.Kinley Water 2.Bisleri Competitors 3.Oxyrich
doc_742194130.docx
SWOT ANALYSIS OF AQUAFINA WATER
Aquafina Water
Parent Company
Pepsi
Category
Water
Sector
Food Products
Tagline/ Slogan
The purest part of you
Aquafina goes through state-of-the-art purification process to give USP consumers pure water and perfect taste
STP
Segment
For all people seeking hygienic drinking water
Target Group
All age groups Lower, middle and upper class people
Positioning
Pure and great taste of water
SWOT Analysis
1.Excellent branding and advertising through TVCs, print ads 2.Excellent distribution and availability at retails, groceries, restaurants, hotels etc 3.Pepsi Brand Name adds more value to it and it has a global availability 4. Available products also include flavor splash, sparkling water 5. Environmental friendly plastic bottle packaging 6. Sponsor of major sporting events Strength 7. Aquafina brand also has skincare, body care and lip care products
1. Lots of players in the packaged water segment means limited market share 2. Cases of used bottles being refilled by local mafia affects image Weakness slightly
1.Leverage successful brand Pepsi 2.Advertise more with benefits of pure water 3.Buy out and acquire competition Opportunity 4.More tie-ups with hotels, corporates, colleges etc
1.Threat from other water company competitors 2.Lot of People don’t spend on water or buy local brands Threats 3.Lots of local brands of bottled water
Competition
1.Kinley Water 2.Bisleri Competitors 3.Oxyrich
doc_742194130.docx