Description
Swot analysis of appollo tyres
Apollo Tyres Parent Company Category Sector Tagline/ Slogan USP Apollo Tyre Industry Automobiles Go the distance Stronghold over the Indian tyre market STP Segment Automobile and industry equipment manufacturers /OEMs Passenger cars, LCV, HCV, SUVs, Agricultural and off the road vehicle manufacturers, users and service providers. Luxury, Style, Utility & Safety SWOT Analysis 1. Wide product variety 2. Excellent Geographical coverage across Asian, European and African markets. 3. Good financial position 4. Good Brand awareness about the product 5. Over 4000 dealerships in India, and over 900 in South Africa Strength 6. Has manufacturing plants at India, SA, Zimbabwe and Netherlands 1. Low presence in latest car models. 2. Low presence in two/three wheeler segment Weakness Opportunity 3. Brand yet to establish itself like the market leaders 1.Emerging markets and improved lifestyle
Target Group Positioning
2. More tie-ups with Automobile companies as it’s mainly into B2B market. 3. Improved Infrastructure has fuelled more and more transportation 4. Emergence of India as a hub for small car production 1. Price wars 2. Stiff competition from national and international brands 3. Cheaper technologies 4. Volatility in prices and availability of raw material as india’s rubber production is less than its demand. 5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles. Competition 1. Bridgestone 2. CEAT 3. MRF 4. Continental 5. Goodyear 6. Yokohama Competitors 7. Pirelli
Threats
doc_831273895.docx
Swot analysis of appollo tyres
Apollo Tyres Parent Company Category Sector Tagline/ Slogan USP Apollo Tyre Industry Automobiles Go the distance Stronghold over the Indian tyre market STP Segment Automobile and industry equipment manufacturers /OEMs Passenger cars, LCV, HCV, SUVs, Agricultural and off the road vehicle manufacturers, users and service providers. Luxury, Style, Utility & Safety SWOT Analysis 1. Wide product variety 2. Excellent Geographical coverage across Asian, European and African markets. 3. Good financial position 4. Good Brand awareness about the product 5. Over 4000 dealerships in India, and over 900 in South Africa Strength 6. Has manufacturing plants at India, SA, Zimbabwe and Netherlands 1. Low presence in latest car models. 2. Low presence in two/three wheeler segment Weakness Opportunity 3. Brand yet to establish itself like the market leaders 1.Emerging markets and improved lifestyle
Target Group Positioning
2. More tie-ups with Automobile companies as it’s mainly into B2B market. 3. Improved Infrastructure has fuelled more and more transportation 4. Emergence of India as a hub for small car production 1. Price wars 2. Stiff competition from national and international brands 3. Cheaper technologies 4. Volatility in prices and availability of raw material as india’s rubber production is less than its demand. 5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles. Competition 1. Bridgestone 2. CEAT 3. MRF 4. Continental 5. Goodyear 6. Yokohama Competitors 7. Pirelli
Threats
doc_831273895.docx