Description
SWOT ANALYSIS OF APPLE IPHONE
Apple iPhone Parent Company Category Sector Tagline/ Slogan USP Apple Mobile phone Handsets Telecommunication The worlds thinnest smart phone iOS, AppStore STP Segment Target Group Stylish and smart touch phones Urban young from middle and upper class Device which is helps in communication and also serves as an entertainment device SWOT 1. Entire iPhone ecosystem 2. Perceived to be the most stable OS 3.Best designed phone in the market resulting in novelty factor for the phone 4.Excellent branding and marketing 5.Lots of apps and feature 6.Launch of iPhone 5 with bigger screen 7.Launch of latest operating system in a timely manner to keep the interest e.g. iOS 7 was recently announced. 1.Very expensive 2.Comes without Expandable memory 3.Battery is Fixed 4.Expensive accessories 5. Lacks features e.g.- Bluetooth transfer , SMS forwarding, FM radio
Positioning
Strength
Weakness
6.Comes only in one form factor 1.Huge untapped market 2.More innovation, features and models 1.Mobile manufacturers using Android OS 2.Lack of choice for consumers 3.Threat from cheaper substitutes Competition 1.HTC One 2.Samsung S3, S4 3.Sony Xperia Z 4.Nokia Lumia Series
Opportunity
Threats
Competitors
doc_631741624.docx
SWOT ANALYSIS OF APPLE IPHONE
Apple iPhone Parent Company Category Sector Tagline/ Slogan USP Apple Mobile phone Handsets Telecommunication The worlds thinnest smart phone iOS, AppStore STP Segment Target Group Stylish and smart touch phones Urban young from middle and upper class Device which is helps in communication and also serves as an entertainment device SWOT 1. Entire iPhone ecosystem 2. Perceived to be the most stable OS 3.Best designed phone in the market resulting in novelty factor for the phone 4.Excellent branding and marketing 5.Lots of apps and feature 6.Launch of iPhone 5 with bigger screen 7.Launch of latest operating system in a timely manner to keep the interest e.g. iOS 7 was recently announced. 1.Very expensive 2.Comes without Expandable memory 3.Battery is Fixed 4.Expensive accessories 5. Lacks features e.g.- Bluetooth transfer , SMS forwarding, FM radio
Positioning
Strength
Weakness
6.Comes only in one form factor 1.Huge untapped market 2.More innovation, features and models 1.Mobile manufacturers using Android OS 2.Lack of choice for consumers 3.Threat from cheaper substitutes Competition 1.HTC One 2.Samsung S3, S4 3.Sony Xperia Z 4.Nokia Lumia Series
Opportunity
Threats
Competitors
doc_631741624.docx