Description
SWOT ANALYSIS OF ANNALEE DOLLS
Annalee Dolls
Parent Company
AMD Holdings Inc.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Building traditions, Telling stories and creating memories
USP
Dolls characterized by seasons and festivals
STP
Segment
Girls who have a fondness for doll toys
Target Group
Young girls from upper middle class
Becoming a one-stop solution for gifts for children given during Positioning different festivals and occasions.
SWOT Analysis
1. A very well-recognized brand-name in dolls with a history of over 70 years 2. The company produces a new collection of dolls for every season of the year and some of them are also based on festivals. 3. Has an excellent online presence with e-catalogues and an emuseum that gives buyers the opportunity to choose and order online. The company also has presence on sites like E-Bay etc. 4. Old Annalee Dolls have now become more of a collector’s item and Strength are auctioned for as high as $6,000
1. Location of office and store only in New Hampshire 2. Demands a high premium due to tradition and popularity Weakness 3. Overseas manufacturing of dolls means lead time will be high
1. Opportunity to enter other segments in the “toys” category and leverage the existing brand 2. Open exclusive stores and sell vintage dolls Opportunity 3. Global expansion and entering newer markets
1. With the advent of mechanical dolls and electronic dolls, the demand for such dolls amongst kids has decreased 2. Younger children are moving towards electronic gadgets as a Threats preference for gifts as compared to dolls
Competition
1. Barbie Competitors 2. Hasbro
doc_784037852.docx
SWOT ANALYSIS OF ANNALEE DOLLS
Annalee Dolls
Parent Company
AMD Holdings Inc.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Building traditions, Telling stories and creating memories
USP
Dolls characterized by seasons and festivals
STP
Segment
Girls who have a fondness for doll toys
Target Group
Young girls from upper middle class
Becoming a one-stop solution for gifts for children given during Positioning different festivals and occasions.
SWOT Analysis
1. A very well-recognized brand-name in dolls with a history of over 70 years 2. The company produces a new collection of dolls for every season of the year and some of them are also based on festivals. 3. Has an excellent online presence with e-catalogues and an emuseum that gives buyers the opportunity to choose and order online. The company also has presence on sites like E-Bay etc. 4. Old Annalee Dolls have now become more of a collector’s item and Strength are auctioned for as high as $6,000
1. Location of office and store only in New Hampshire 2. Demands a high premium due to tradition and popularity Weakness 3. Overseas manufacturing of dolls means lead time will be high
1. Opportunity to enter other segments in the “toys” category and leverage the existing brand 2. Open exclusive stores and sell vintage dolls Opportunity 3. Global expansion and entering newer markets
1. With the advent of mechanical dolls and electronic dolls, the demand for such dolls amongst kids has decreased 2. Younger children are moving towards electronic gadgets as a Threats preference for gifts as compared to dolls
Competition
1. Barbie Competitors 2. Hasbro
doc_784037852.docx