Description
SWOT ANALYSIS OF ANHEUSER BUSCH
Anheuser-Busch
Parent Company
Anheuser-Busch
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
King of Beers
USP
It is one of the highest selling breweries in the United States. STP
Segment
Beverages for all segments
Its product portfolio contains drinks that cater to the needs of all Target Group types of beer drinkers
Positioning
The market leader in terms of volumes of bottles sold annually. Product Portfolio
Bacardi Busch Tilt Beck’s Bud light Budweiser Michelob ultra Brands SWOT Analysis
Strength
1. Core competencies in marketing, distribution, production, and procurement.
2. An acknowledged leader as it is one of the biggest globally 3. Outstanding image and reputation. 4. Economies of scales – cost advantage due to volume of production (90+ billion barrel). 5. Advertising know-how – lots of memorable campaigns. 6. Product innovativeness. 7. Lower overall unit cost relative to competitors. 8. Cultural diversification due to its wide international presence and partnerships. 9. Excellent manufacturing facilities established worldwide. 10. Strong tradition in quality and service.
1. Heavily leveraged. 2. Restrictive with regards to distributors. 3. Conflict among top management and union officials being a global Weakness entity is a concern
1. Expansion into new markets and segments 2. Expand product line – for new areas and to accommodate changes in taste and preference. 3. Ability to transfer skill to new business units domestically and internationally. 4. Integration forwards and backward. 5. Ability to grow rapidly because of expansion into new markets. Opportunity 6. Falling trade and ownership regulations in foreign countries.
1. Tax regulations on the beer industry. 2. Declining segments within the domestic market. 3. Slowed industry growth rate. 4. Legal issues dealing with underage drinking – retailer’s license may be revoked or suspended. 5. High quality import beers with lower prices. 6. Changing buyer taste and preference. Threats 7. Consumer health concern (switching to non-alcoholic beverages). Competition
1.Miller 2.Coors 3.Heineken 4.Kirin Competitors 5. UB Group
doc_633651898.docx
SWOT ANALYSIS OF ANHEUSER BUSCH
Anheuser-Busch
Parent Company
Anheuser-Busch
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
King of Beers
USP
It is one of the highest selling breweries in the United States. STP
Segment
Beverages for all segments
Its product portfolio contains drinks that cater to the needs of all Target Group types of beer drinkers
Positioning
The market leader in terms of volumes of bottles sold annually. Product Portfolio
Bacardi Busch Tilt Beck’s Bud light Budweiser Michelob ultra Brands SWOT Analysis
Strength
1. Core competencies in marketing, distribution, production, and procurement.
2. An acknowledged leader as it is one of the biggest globally 3. Outstanding image and reputation. 4. Economies of scales – cost advantage due to volume of production (90+ billion barrel). 5. Advertising know-how – lots of memorable campaigns. 6. Product innovativeness. 7. Lower overall unit cost relative to competitors. 8. Cultural diversification due to its wide international presence and partnerships. 9. Excellent manufacturing facilities established worldwide. 10. Strong tradition in quality and service.
1. Heavily leveraged. 2. Restrictive with regards to distributors. 3. Conflict among top management and union officials being a global Weakness entity is a concern
1. Expansion into new markets and segments 2. Expand product line – for new areas and to accommodate changes in taste and preference. 3. Ability to transfer skill to new business units domestically and internationally. 4. Integration forwards and backward. 5. Ability to grow rapidly because of expansion into new markets. Opportunity 6. Falling trade and ownership regulations in foreign countries.
1. Tax regulations on the beer industry. 2. Declining segments within the domestic market. 3. Slowed industry growth rate. 4. Legal issues dealing with underage drinking – retailer’s license may be revoked or suspended. 5. High quality import beers with lower prices. 6. Changing buyer taste and preference. Threats 7. Consumer health concern (switching to non-alcoholic beverages). Competition
1.Miller 2.Coors 3.Heineken 4.Kirin Competitors 5. UB Group
doc_633651898.docx