Description
SWOT ANALYSIS OF AMUL MACHO
Amul Macho
Parent Company
J.G Hosiery Pvt Ltd
Category
Innerwear and Undergarments
Sector
Lifestyle and retail
Tagline/ Slogan
Bade Aaram se
USP
Wearing Amul Macho is a real man sign STP
Segment
Men innerwear and winter wear
Target Group
Lower middle class men of age 16 and above.
Positioning
Bade Aaram se – Comfort as a preference. SWOT Analysis
1. One of the top 3 largest innerwear brand in India and enjoys number one position in several states. 2. Fastest growing innerwear brand in India with turnover of over 350 crores 3. Oldest player in organized innerwear market 4. Provides good quality products and best service 5. Popular advertizing campaigns; brand endorsed by Bollywood Film Strength actors
1. High brand switching since lots of options available to customers 2. Competition from other popular brands means limited market Weakness share growth
Opportunity
1. Potential of providing various products across the country using
their strong distributional channel 2. Immense opportunities in the Global Markets
1. Fierce competition from multi-nationals operating in India and also local players Threats 2. Limited designs and options Competition
1. VIP 2. Jockey Competitors 3. Calvin Klein
doc_755427756.docx
SWOT ANALYSIS OF AMUL MACHO
Amul Macho
Parent Company
J.G Hosiery Pvt Ltd
Category
Innerwear and Undergarments
Sector
Lifestyle and retail
Tagline/ Slogan
Bade Aaram se
USP
Wearing Amul Macho is a real man sign STP
Segment
Men innerwear and winter wear
Target Group
Lower middle class men of age 16 and above.
Positioning
Bade Aaram se – Comfort as a preference. SWOT Analysis
1. One of the top 3 largest innerwear brand in India and enjoys number one position in several states. 2. Fastest growing innerwear brand in India with turnover of over 350 crores 3. Oldest player in organized innerwear market 4. Provides good quality products and best service 5. Popular advertizing campaigns; brand endorsed by Bollywood Film Strength actors
1. High brand switching since lots of options available to customers 2. Competition from other popular brands means limited market Weakness share growth
Opportunity
1. Potential of providing various products across the country using
their strong distributional channel 2. Immense opportunities in the Global Markets
1. Fierce competition from multi-nationals operating in India and also local players Threats 2. Limited designs and options Competition
1. VIP 2. Jockey Competitors 3. Calvin Klein
doc_755427756.docx