Description
SWOT ANALYSIS OF AMUL ICE CREAM
Amul Ice Cream
Parent Company
Amul
Category
Ice Cream
Sector
Food Products
Tagline/ Slogan
Real Milk Real Ice-cream
Premium Ice Cream made in various varieties USP and flavors with dry fruits and nuts
STP
Segment
Quality conscious children and adults
Target Group
Kids and youth
Positioning
India's No.1 Ice cream
SWOT Analysis
1. Good product range include various flavors, party packs, sticks, cones etc 2. Good quality and packaging, and good advertising 3. Amul is one of the most respected top-of-themind brands 4. Also launched probiotic and sugarfree icecreams Strength 5. Offers over 200 products across India
1. Growing competition form international and other brands means limited market share 2. Limited international presence as compared to Weakness leading global brands
1. High End ice-cream to tap the higher income group also 2. Tie-up with food chains, restaurants Opportunity 3. Mobile vans for better visibility
1. Kulfi in rural markets 2. Local ice creams and sweet dishes 3. Health conscious people refraining from Threats sweets
Competition
1. Kwality Walls 2. Baskin Robbins Competitors 3. Vadilal
doc_574150854.docx
SWOT ANALYSIS OF AMUL ICE CREAM
Amul Ice Cream
Parent Company
Amul
Category
Ice Cream
Sector
Food Products
Tagline/ Slogan
Real Milk Real Ice-cream
Premium Ice Cream made in various varieties USP and flavors with dry fruits and nuts
STP
Segment
Quality conscious children and adults
Target Group
Kids and youth
Positioning
India's No.1 Ice cream
SWOT Analysis
1. Good product range include various flavors, party packs, sticks, cones etc 2. Good quality and packaging, and good advertising 3. Amul is one of the most respected top-of-themind brands 4. Also launched probiotic and sugarfree icecreams Strength 5. Offers over 200 products across India
1. Growing competition form international and other brands means limited market share 2. Limited international presence as compared to Weakness leading global brands
1. High End ice-cream to tap the higher income group also 2. Tie-up with food chains, restaurants Opportunity 3. Mobile vans for better visibility
1. Kulfi in rural markets 2. Local ice creams and sweet dishes 3. Health conscious people refraining from Threats sweets
Competition
1. Kwality Walls 2. Baskin Robbins Competitors 3. Vadilal
doc_574150854.docx