Description
SWOT ANALYSIS OF AMUL CHEESE
Amul Cheese
Parent Company
Amul
Category
Cheese
Sector
Food Products
Tagline/ Slogan
Taste of India
USP
Quality and affordability
STP
Segment
Quality conscious children and adults
Target Group
Kids and youth
Positioning
Taste of India by giving them quality products
SWOT Analysis
1. Creative advertising campaigns through print ads and TVCs 2.High brand presence and availability through retail and local stores 3.High visibility of the product with BTL marketing Strength 4.Excellent product quality and trusted name
1. Limited international and rural presence 2. Lot of competitors in the segment means Weakness limited market share
1. Smaller packages for instant consumption 2.No frills packaging for rural customers at lower Opportunity cost
3. Newer tastes/varieties 4.Tieup with restaurants/food chains/pizza parlors
1. Growing market share of other players 2. Entry of other international or local players 3. Decline in consumption by health conscious Threats people
Competition
Competitors
1. Britannia Cheese
doc_123964348.docx
SWOT ANALYSIS OF AMUL CHEESE
Amul Cheese
Parent Company
Amul
Category
Cheese
Sector
Food Products
Tagline/ Slogan
Taste of India
USP
Quality and affordability
STP
Segment
Quality conscious children and adults
Target Group
Kids and youth
Positioning
Taste of India by giving them quality products
SWOT Analysis
1. Creative advertising campaigns through print ads and TVCs 2.High brand presence and availability through retail and local stores 3.High visibility of the product with BTL marketing Strength 4.Excellent product quality and trusted name
1. Limited international and rural presence 2. Lot of competitors in the segment means Weakness limited market share
1. Smaller packages for instant consumption 2.No frills packaging for rural customers at lower Opportunity cost
3. Newer tastes/varieties 4.Tieup with restaurants/food chains/pizza parlors
1. Growing market share of other players 2. Entry of other international or local players 3. Decline in consumption by health conscious Threats people
Competition
Competitors
1. Britannia Cheese
doc_123964348.docx