Description
SWOT ANALYSIS OF AMUL CHEESE

Amul Cheese

Parent Company

Amul

Category

Cheese

Sector

Food Products

Tagline/ Slogan

Taste of India

USP

Quality and affordability

STP

Segment

Quality conscious children and adults

Target Group

Kids and youth

Positioning

Taste of India by giving them quality products

SWOT Analysis

1. Creative advertising campaigns through print ads and TVCs 2.High brand presence and availability through retail and local stores 3.High visibility of the product with BTL marketing Strength 4.Excellent product quality and trusted name

1. Limited international and rural presence 2. Lot of competitors in the segment means Weakness limited market share

1. Smaller packages for instant consumption 2.No frills packaging for rural customers at lower Opportunity cost

3. Newer tastes/varieties 4.Tieup with restaurants/food chains/pizza parlors

1. Growing market share of other players 2. Entry of other international or local players 3. Decline in consumption by health conscious Threats people

Competition

Competitors

1. Britannia Cheese



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